Boxerjam Enters Into a Promotion with SoapCity.com For The Young & The Restless 7,000th Episode

Joint Promotion will Feature a Y&R-Themed Trivia Game

PRNewswire
CHARLOTTESVILLE, Va.
Sep 1, 2000

Boxerjam (http://www.boxerjam.com/), a leading producer and distributor of games and game shows for online, wireless and broadcast networks, today announced a partnership with SoapCity, the premiere online destination for fans of daytime drama. The agreement calls for Boxerjam to produce a special edition "The Young and the Restless" themed online trivia game, which will be available throughout September on the Boxerjam site, the official The Young and the Restless web site (http://www.soapcity.com/yr) and SoapCity.com. Y&R is celebrating its 7,000th episode, an event which occurs every four years in the soap opera world. The 7,000th episode is currently scheduled to air on CBS on October 31, 2000, barring any preemptions. Players can play the game at http://www.boxerjam.com/ or http://www.soapcity.com/.

"We are delighted that SoapCity is enabling Boxerjam to be a part of television history as "The Young and the Restless" cast and crew prepare to celebrate their 7000th episode," said Temple Fennell, President and COO of Boxerjam. "As Boxerjam is still in its infancy, we aspire to have the same longevity as Y&R and hope to continue to entertain our fans for many years to come."

"With the bulk of daytime audience being women, Boxerjam is a perfect fit for this partnership. Since inception Boxerjam has had an intimate knowledge of the online female audience," said Mary Coller, General Manager of SoapCity.

Boxerjam, known for its original game show content, will create the single-player "The Young and the Restless" trivia game using the "CrossWire" game engine. This technology requires players to match column A with the correct answer in Column B. This game format is similar to that of Boxerjam's own CrossWire puzzle, where players test their knowledge of two trivia categories against the clock to achieve the "HighWire" round.

About Boxerjam

Boxerjam Inc. is the leading provider of games, game shows, and puzzles appealing to the broad consumer market. Over 2.5 million online users visit Boxerjam through premiere online destinations including AOL, Yahoo, Sony's Station and Boxerjam.com. Boxerjam's high-impact, television quality commercials and unique sponsorship opportunities attract large packaged-goods advertisers targeting a broad online consumer demographic. Boxerjam was awarded Cool Game Site of the Year and the Overall Cool Site of the Year at this year's Fifth Annual Cool Site of the Year Awards. Boxerjam is based in Charlottesville, VA with offices in New York, Chicago and Los Angeles. Boxerjam is privately funded by New Enterprise Associates, Oak Investment Partners and Silicon Alley Venture Partners.

About SoapCity

SoapCity, created by Sony Pictures Digital Entertainment, is located at http://www.soapcity.com/ and is a premiere soap opera destination on the Web. The site provides extensive coverage, updated daily, for daytime dramas and hosts the official sites for top soaps, The Young and the Restless, Days of Our Lives and Guiding Light. SoapCity is driven by a fan-based community eager to connect with their favorite shows. With live Webcasts, weekly celebrity chats, fashion and style reviews, up-to-the-minute news and its e-commerce destination, The SoapCity Store; SoapCity has emerged as the number one Soap Opera entertainment hub.

SOURCE: Boxerjam Inc. and SoapCity

Contact: Anthony Andreano, 212-699-2630, anthony@middleberg.com, or
Tracey Reilly, 212-699-2552, tracey@middleberg.com, both of Middleberg Euro
rscg; Sal Cataldi of Cataldi PR, 212-244-9797, scataldi@earthlink.net; or Lisa
DeLucia of Sony Pictures Digital Entertainment, 310-840-8955,
ldelucia@sonypictures.com

Website: http://www.spe.sony.com/

Website: http://www.soapcity.com/
http://www.boxerjam.com/


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