'Charlie's Angels' Goes On Yahoo! Auctions' Virtual Bidding Block With Unique Auction From Columbia Pictures and Sony Pictures Digital Entertainment
Exciting Interactive Activities Arrive in Time for Film Release, Showcasing Auction of Set Pieces and Props from Dylan's (Barrymore) '69 Camaro Convertible to Natalie's (Diaz) Gold Bikini
CULVER CITY, Calif.
Columbia Pictures and Sony Pictures Digital Entertainment (SPDE) today announced an online celebration with Yahoo! ® Auctions just in time for the release of "Charlie's Angels" (PG-13) on November 3, featuring exclusive interactive activities and an auction of heavenly items from the film starring Cameron Diaz, Drew Barrymore, Lucy Liu, and Bill Murray. Accessible through both SPDE's Official "Charlie's Angels" Web site (http://www.sony.com/charliesangels) and through Yahoo! Auctions (http://auctions.yahoo.com/), the fastest growing, globally branded free auction site on the Internet, the action takes wing now through November 15, 2000.
'Charlie's Angels,' with its built-in glamour, energy and phenomenal fan base, is a perfect platform for this type of promotion," says Audrey Marco, Vice President and General Manager of SPDE's Agency, the studio's online promotion and marketing arm. "The collectibility of these unique auction items together with the fun features on the 'Charlie's Angels' Web site really compliment the spirit of the film and allows the audience to interact with and, actually own, a piece of Hollywood."
One-of-a-kind items from the "Charlie's Angels" set, wardrobe and props including Dylan's (Barrymore) classic '69 Camaro, Charlie's (John Forsythe) speaker phone, Bosley's (Bill Murray) couch, Alex's (Liu) parachute jumpsuit and Natalie's (Diaz) gold bikini from the opening scene will be up for the highest bid on Yahoo! Auctions or directly at http://www.sony.com/charliesangels/auction now through November 15, 2000. The auction will be promoted throughout Yahoo! and the SPDE network, making it easy for fans to get right into the bidding excitement. A portion of the proceeds will go to the Entertainment Industry Foundation, a charitable organization serving as a liaison between numerous worthy causes and thousands of individuals and organizations in the entertainment industry.
Angelic Greetings: Send friends electronic greeting cards featuring cast members and special scenes from the film available at Yahoo! Greetings (greetings.yahoo.com). Fans can also send electronic invitations on Yahoo! Invites (invites.yahoo.com) to schedule viewing parties at theatres nationwide.
Angel Vault: Scan through the Angel files to see who's ready to earn their wings next or unlock Bosley's private diary revealing Angel secrets never before revealed, exclusively at the Official "Charlie's Angels" Web site.
Action Hero Quiz: Fans can test their "Angel in Training" level with trivia that every aspiring detective should know. This interactive quiz on the Official "Charlie's Angels" Web site offers players a chance to challenge their sleuthing skills and gives Charlie a chance to evaluate what individual guardian angel he should assign to escort each user through the site.
About Yahoo! Auctions
As the largest globally-branded online auction service, Yahoo! Auctions (http://auctions.yahoo.com/) operates in 16 countries and 11 languages, giving consumers access to the unique and antique through its ever-expanding world of collectibles. Launched in September of 1998, Yahoo! Auctions offers more than two million items to choose from in categories including coins, autos and sports memorabilia, as well as extraordinary items found through unique charity, featured and merchant auctions. With the support of Yahoo!'s global community of users and comprehensive tools, Yahoo! Auctions' consumers can bid and sell with confidence as part of Yahoo!'s unparalleled audience of 156 million consumers worldwide.
About Sony Pictures Digital Entertainment
Sony Pictures Digital Entertainment (SPDE), an operating unit of Sony Pictures Entertainment (SPE), oversees the activities of SPE's digital production and online assets including Sony Pictures Imageworks and Sony Online Entertainment. SPDE focuses on three areas: 1) producing and developing visual effects and computer-generated imaging (CGI), digital character animation, and original content for motion picture, television, online and PlayStation audiences; 2) tapping SPE's film and television libraries and its talent relationships to develop new forms of online content, games and interactive programming; and 3) leading SPE's efforts to provide video-on-demand, interactive television and the distribution of other forms of digital content and services over the emerging broadband networks.
SOURCE: Sony Pictures Digital Entertainment
Contact: Lisa DeLucia, Director, Communications of Sony Pictures Digital
Entertainment, 310-840-8955, email@example.com