Sony Computer Entertainment America Inc. Brings Playstation®2 to Super Bowl Week Activities at 989 Sports™ NFL Players Party

989 Sports Continues Sponsorship of Biggest Pre-Super Bowl Party; Annual 'Game Before the Game®' and Locker Room Challenge

PRNewswire
FOSTER CITY, Calif.
Nov 15, 2000

Sony Computer Entertainment America Inc. announced today the continuing sponsorship of exciting fan-based events in conjunction with Super Bowl XXXV in Tampa, Fla. from January 25-28, 2001 including the 989 Sports™ NFL Players Party, the 6th annual "Game Before the Game®," and the Locker Room Challenge. The events will allow thousands of NFL fans to enrich their Super Bowl experience and trial the PlayStation®2 computer entertainment system and 989 Sports' popular NFL GameDay™ 2001 football franchise.

(Photo: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a )

The 989 Sports NFL Players Party, taking place January 26-28 at the Cuban Club in Ybor City, Fla., provides thousands of fans the opportunity to mingle with tons of NFL players while enjoying food, drink, music and interactive entertainment including kiosks featuring NFL GameDay 2001 for the PlayStation 2 as well as other games. On Saturday, January 27, 989 Sports will host the Locker Room Challenge at 3:00 p.m. during NFL Player Mania at the NFL Players Party. The Locker Room Challenge will feature eight of the NFL's top gamers in a single elimination tournament to determine the league's top NFL GameDay 2001 player. Later in the evening, entertainment highlights include the "Official" After Party hosted by the Crown Royal "Kings of Comedy" including Steve Harvey.

In an event that is open to media only, on Thursday, January 25, at 8:00 p.m. the annual 989 Sports "Game Before the Game" Super Bowl preview event will pit two standouts from each competing team in an NFL GameDay 2001 challenge on the PlayStation 2. For the past six years, two Super Bowl participants have represented their respective teams in this unique videogame football event.

"We're very excited to team up the football videogame experts at 989 Sports with PLAYERS INC to create the most exciting week of Super Bowl activities," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America Inc. "Sony Computer Entertainment America's involvement with the 989 Sports NFL Players Party provides football fans with a unique way to get closer to the NFL and its players."

      Sony Computer Entertainment America Super Bowl Event Schedule

  989 Sports "Game Before the Game" (Media Only)
  Where: Cuban Club (Ybor City, Fla.)  When: January 25
  What: Sixth Annual Game Before the Game will pit two competitors from this
        year's Super Bowl in an NFL GameDay 2001 competition on the
        PlayStation 2 computer entertainment system in a preview of the big
        game

  989 Sports NFL Players Party
  Where: Cuban Club (Ybor City, Fla.) When: January 26-28
  What: Three-day celebration allowing thousands of fans the opportunity to
        mingle with tons of NFL players while enjoying food, drink, music
        and interactive entertainment including kiosks featuring NFL GameDay
        2001 for the PlayStation 2 as well as other games.  The 989 Sports
        Players Party is comprised of several events:
     *  Premiere Party - Friday, January 26 from 7:30 p.m. to 3:00 a.m.
        -- High-profile, yet intimate party with four themed floors allows
           partygoers to mingle with NFL players while sampling NFL GameDay
           2001 for PlayStation 2
     *  NFL Player Mania -- Saturday, January 27 from 3:00 p.m. to 8:00 p.m.
        -- Opportunity to mix with NFL players with giveaways, autographs
           and photo opportunities as well as play NFL GameDay 2001 for the
           PlayStation 2
        -- The annual Locker Room Challenge pitting eight of the NFL's top
           PlayStation 2 players will take place at 3:00 p.m. to determine
           the League's NFL GameDay 2001 champion
     *  The "Official" After Party of the Crown Royal "Kings of Comedy"  --
        Saturday, January 27 from 8:00 p.m. to 3:00 a.m.
        -- Co-hosted by the "Kings of Comedy": Steve Harvey, Cedric "The
           Entertainer" and Bernie Mac as well as the "Queens of Comedy":
           Sommore, Adele Givens and Mo'nique
        -- Opportunity to mix NFL players with giveaways, autographs and
           photo opportunities as well as play NFL GameDay 2001 for the
           PlayStation 2
     * The "Super Bowl of Parties" -- Sunday, January 28 from 2:00 p.m. to
       1:00 a.m.
       -- Super Bowl XXXV ticket giveaways each half-hour
       -- Fans can "select a seat in the giant living room" to watch the
          game with live play-by-play and NFL player commentary during the
          game
       -- Officially licensed NFL players merchandise giveaways
       -- Portion of proceeds will benefit local chapter of the Special
          Olympics

Founded by the NFLPA in 1994, PLAYERS INC creates and develops marketing opportunities for current and former NFL players. Representing over 1,800 active and 3,000 retired NFL players, PLAYERS INC "takes the helmets off the players," giving fans the opportunity to see the players' personalities and talents off the field. PLAYERS INC is involved in licensed merchandise programs, corporate sponsorships and promotions, special events, music and video recordings, as well as television, radio and Internet (http://www.nflplayers.com/). PLAYERS INC schedules more than 1,000 NFL player appearances each year.

989 Sports is the sports software brand of Sony Computer Entertainment America Inc. Known for its top-selling sports franchise titles such as NFL GameDay™, MLB™, NBA ShootOut, NHL FaceOff™, NCAA® Final Four® and NCAA® GameBreaker™, 989 Sports is committed to developing authentic and innovative sports games to appeal to both the professional athlete and hard- core sports videogame fan.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® game console and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation game console and develops, publishes, markets and distributes software for the PlayStation game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

NewsCom: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a

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SOURCE: Sony Computer Entertainment America Inc.

Contact: Jamie Tica of Sony Computer Entertainment America Inc.,
858-824-5854 or jamie_tica@playstation.sony.com; or Chris Overholser,
213-489-8239 or overholc@fleishman.com, for Sony Computer Entertainment
America Inc.

Website: http://www.playstation.com/


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