989 Sports® to Debut Locker Room Challenge™ Touring Vehicle at Coca-Cola And America Online Present the NFL Experience at Super Bowl XXXVI In New Orleans

Mobile Touring Vehicle Developed to Provide Fully Immersive Sports Experience For Sports Fans and Gamers at Retail Outlets and Sporting Events

PRNewswire
FOSTER CITY, Calif.
Jan 29, 2002

Sony Computer Entertainment America Inc. announced today the unveiling of the 989 Sports® "Locker Room Challenge™ on Tour" at Coca-Cola and America Online Present the NFL Experience at Super Bowl XXXVI in New Orleans, a 30-foot state-of-the-art mobile gaming vehicle that will allow sports fans to be fully immersed in a sports environment as they experience and compete in the most authentic titles in sports gaming. Equipped with 11 PlayStation® and PlayStation® 2 computer entertainment systems, the 989 Sports "Locker Room Challenge on Tour" vehicle will be unveiled at The NFL Experience and showcase the latest 989 Sports titles to consumers in a realistic "locker room" setting.

(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a )

Inside the vehicle the most ardent sports fans and casual gamers alike will have the opportunity to sample the latest 989 Sports titles in an unparalleled sports environment. Complete with authentic sports decor, convertible features for indoor and outdoor play, big screen TV and thunderous sound system, the 989 Sports "Locker Room Challenge on Tour" vehicle provides players with nothing less than the ultimate sports gaming experience.

"989 Sports is committed to developing both authentic and innovative sports games for the professional athlete, serious sports enthusiast and casual gamer alike," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America. "The unveiling of the 989 Sports 'Locker Room Challenge on Tour' vehicle at Super Bowl XXXVI in New Orleans further demonstrates our commitment to the sports game category, and allows consumers to experience 989 Sports games in a fully immersive sports environment."

The 989 Sports "Locker Room Challenge on Tour" vehicle is scheduled to debut at the Coca-Cola and America Online Present The NFL Experience January 30 - February 3, 2002 at Super Bowl XXXVI in New Orleans. It will then travel to select Wal-Mart retail outlets, military bases and major sports events nationwide, further bringing the ultimate sports experience to fans and gamers across the country.

About 989 Sports

989 Sports is the sports software brand of Sony Computer Entertainment America Inc. Known for its top-selling sports franchise titles such as NFL GameDay™, MLB™, NBA ShootOut, NHL FaceOff™, NCAA® Final Four® and NCAA® GameBreaker™, 989 Sports is committed to developing authentic and innovative sports games to appeal to both the professional athlete and hard-core sports videogame fan.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PSone game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

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NewsCom: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a

AP Archive: http://photoarchive.ap.org/

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SOURCE: Sony Computer Entertainment America Inc.

Contact: Ron Eagle of Sony Computer Entertainment America,
+1-858-824-5500, or ron_eagle@playstation.sony.com, or Rick Heineman,
+1-310-274-7800, or rheineman@bncpr.com, for Sony Computer Entertainment
America

Website: http://www.989sports.com/

Website: http://www.playstation.com/