Sony Pictures Digital Debuts a Host of Pop-Culture Content On AT&T Wireless mMode(SM) Service

Sony Pictures Mobile Channel to Offer Original Java Games, Wallpaper, And More, Bringing 'Wheel of Fortune,' 'XXX,' 'Q*Bert,' 'Soapcity®,' to Next Generation Mobile Phones

PRNewswire
CULVER CITY, Calif. and REDMOND, Wash.
Nov 27, 2002

Sony Pictures Digital and AT&T Wireless (NYSE: AWE) announced today that content from the library of Sony Pictures Entertainment is now available to AT&T Wireless mMode(SM) customers. AT&T Wireless is the first U.S. carrier to launch a comprehensive array of content from Sony Pictures Digital, including screensavers, ring tones, games, news and reviews, and more.

"Wireless applications offer a unique and personalized entertainment experience for the consumer," said Patrick Kennedy, executive vice president of Sony Pictures Digital. "We look forward to extending into the wireless arena dynamic and high-quality applications that consumers have come to associate with our properties."

"Our association with Sony Pictures Digital -- a company synonymous with quality, leading-edge entertainment -- speaks to the compelling content our customers can now enjoy on mMode," said John Bunyan, senior vice president of AT&T Wireless Mobile Multimedia Services. "We view this relationship as an opportunity for both companies to further capitalize on hit movies and TV shows, and stimulate mass appeal for new wireless services."

Sony Pictures Mobile

AT&T Wireless mMode(SM) customers are now able to access the Sony Pictures Mobile channel where they can view information and updates on current and future Sony Pictures Entertainment feature films, television programs and DVD releases. The Sony Pictures Mobile channel also features a PhoneCandy™ section where customers can download items such as wallpaper, screensavers and ring tones based on a wide array of properties from Sony Pictures Entertainment, including "XXX," "Stuart Little 2," the award-winning animated short film "The ChubbChubbs," game shows "Wheel of Fortune," "JEOPARDY!," the recently launched "Pyramid," as well as current and upcoming features such as "I-Spy" and "Adam Sandler's 8 Crazy Nights," and other previews.

"We are developing mobile channels for mMode that let us offer our entertainment properties directly to consumers," says Rio Caraeff, vice president of wireless services for Sony Pictures Digital. "Drawing from the library of Sony Pictures Entertainment, we are creating unique channels of mobile programming for users to experience our movies and television properties in a fun and personalized way."

Fun and Games

At launch, Sony Pictures Digital debuted two original mobile Java games, "XXX: Triple Threat" and the classic nostalgia video game Q*Bert. Additional Java games based on a number of Sony Pictures Entertainment's most popular franchises, including "Stuart Little 2: Air Adventures," "Wheel of Fortune," "JEOPARDY!" and "Pyramid," will be added later this year.

Scoop out the Soaps or Dish on Dawson

Content from SoapCity, Sony Pictures Digital's premiere soap opera web destination which logs over 2.9 million unique users a month, is now available to mMode customers, providing daily updates and information on their favorite characters and shows, including "Days of Our Lives," "The Young and the Restless," "As the World Turns," "Guiding Light," and "The Bold and the Beautiful," among others.

With the hit show "Dawson's Creek" entering its 6th season, mMode fans of the show are able to subscribe to weekly updates on the show, trivia and fun facts about their favorite characters and exclusive, inside information.

When it comes to entertainment, Sony Pictures Digital and AT&T Wireless have developed a solid portfolio of content for the mobile consumer. For more information on accessing Sony Pictures content on mMode services, please visit www.attwireless.com/mmode .

About Sony Pictures Digital

Sony Pictures Digital, an operating unit of Sony Pictures Entertainment (SPE), oversees the activities of SPE's digital production and online assets including Sony Pictures Animation, Sony Pictures Imageworks, Sony Online Entertainment, Sony Pictures Digital Networks Division which includes SoapCity, Screenblast, the studio's online promotional arm SPiN, and the UK interactive television service GoPlayTV. Sony Pictures Digital focuses on three areas: 1) producing and developing visual effects, digital character animation and full-length CG motion pictures; 2) developing new forms of online content, games and interactive programming; and 3) leading SPE's efforts to provide online, open-access video-on-demand, interactive and wireless entertainment. For additional information, please visit www.sonypictures.com .

About AT&T Wireless

AT&T Wireless (NYSE: AWE) is the largest independently traded wireless carrier in the United States, following our split from AT&T on July 9, 2001. AT&T Wireless now operates the largest GSM/GPRS network in the Western Hemisphere. With 20.2 million subscribers, and full-year 2001 revenues exceeding $13.6 billion, AT&T Wireless will continue delivering advanced high-quality mobile wireless communications services, voice or data, to businesses and consumers, in the U.S. and internationally. For more information, please visit us at www.attwireless.com .

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SOURCE: Sony Pictures Digital

CONTACT: Jerry Schmitz of Sony Pictures Digital, +1-310-840-7326,
Jschmitz@sonypictures.com ; or Danielle Perry of AT&T Wireless Services,
+1-201-576-7707, Danielle.perry@attws.com

Web site: http://www.attwireless.com/

Web site: http://www.attwireless.com/mmode

Web site: http://www.sonypictures.com/


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