The Wylde Bunch On-Board the Sprite Liquid Tour
The Wylde Bunch, a high-energy hip-hop/rock band based in Los Angeles, is taking major steps into the spotlight with Sprite and CAA adding the hot new group to the lineup for the highly-anticipated Sprite Liquid Mix Tour for 2003. The Wylde Bunch's debut album on Columbia Records, Fast Times At Washington High, is slated for release in early 2004.
The Wylde Bunch is generating an enormous buzz as the group prepares for its first major national tour in the United States. The Wylde Bunch uses only live instruments, cleverly combining elements of hip-hop, rock and funk for an infectious and positive musical experience. Fans and critics are raving about the group's mind-blowing live show, which has been described as having "an electrifying energy that is nonstop and unpredictable."
The Sprite Liquid Mix Tour showcases both established and rising musical artists ranging from hip-hop to rock, and returns with the cultural and musical diversity established with 2002's legendary line-up. The successful inaugural year -- with headliners Jay-Z and the Roc-A-Fella Family, 311, N.E.R.D., Hoobastank and Nappy Roots -- boasted nearly sold-out venues in every market and established a solid foundation for a tremendous 2003 Sprite Liquid Mix Tour. Catering to a cross-cultural, ethnically diverse teen and young-adult audience, the tour promises to be one of the nation's hottest tickets for the fall tour season.
The Wylde Bunch caters to a profoundly diverse audience. Headed by the talented producer/writer duo, Drop Squad (Jonell's "So Wassup", Def Jam & Coca-Cola), each group member brings a particular musical flavor and skill set to the Wylde Bunch, pushing the envelope of innovation in music and entertainment. The Wylde Bunch history dates back to Washington Preparatory High School's exceptional and award-winning marching band in Los Angeles. Then, led by renowned teacher and musician, Fernando Pullum, who was featured on "The Oprah Winfrey Show" earlier this year, the Wylde Bunch was formed. In 2001, Steve Harvey (KKBT Los Angeles) crowned them the "Best Group," which led to a contract with Columbia Records.
Sprite has a long tradition of successfully relating to the teen audience through a direct, honest and straightforward approach. Sprite first earned credibility with teens and young adults with the introduction of its "Obey Your Thirst" tagline and advertising campaign. For the past 15 years, Sprite has leveraged its relationship with hip-hop and the NBA to deliver a message to teens that mirrors and encourages their desire to be real and true to themselves.
Creative Artists Agency is a talent and literary agency with offices in Beverly Hills, Nashville and New York City. CAA represents many of the most creative and successful artists working in film, television, music, theatre, and video games, and provides a range of strategic marketing services to corporate clients. The agency serves as the access point through which artists, consumers and global brands intersect to create, acquire and sell entertainment properties, and to enrich entertainment and brand experiences.
SPRITE LIQUID MIX TOUR DATES September 1 Holmdel, NJ PNC Bank Arts Center 3 Virginia Beach, VA Verizon Wireless Amphitheatre 4 Philadelphia, PA Tweeter Center at the Waterfront 5 Columbus, OH Germain 6 Chicago, IL Tweeter Center 7 Detroit, MI DTE Energy Music Center 9 Pittsburgh, PA IC Light Amphitheatre 10 Cleveland, OH Tower City Amphitheatre 12 Wantagh, NY Jones Beach Amphitheatre 14 Boston, MA Tweeter Center www.wyldebunch.com www.columbiarecords.com
SOURCE: Columbia Records
CONTACT: Robert Marslow of Columbia Records, New York, +1-212-833-8966,
FAX: +1-212-833-4970, firstname.lastname@example.org; or Lisa Yvette Linder of
Sony Music Online Services, New York, +1-212-833-6666,