Sony Pictures Mobile Spins Web for Spider-Man 2 Suite Of Mobile Products Announced at CTIA

Sprint PCS to Be Exclusive U.S. Carrier of Spider-Man 2 Mobile Content

PRNewswire
ATLANTA
03/23/2004

Sony Pictures Mobile today announced a dynamic suite of mobile entertainment products inspired by the upcoming film, Spider-Man 2 releasing this summer from Sony Pictures and Marvel Entertainment. The premium mobile entertainment products will be available in the United States exclusively to Sprint PCS Vision customers for a limited time beginning in May.

"Our Spider-Man 2 mobile entertainment suite is the largest collection of games & personalization products we've ever offered," said Rio Caraeff, vice president of wireless services for Sony Pictures Digital Networks. "Spider- Man 2 is one of the most anticipated events on the mobile platform this year and we are thrilled to work with Sprint PCS as our partner to deliver this quality entertainment experience to consumers all across the United States."

Sprint PCS will feature the exclusive content through a Spider-Man 2 mobile showcase and throughout their stores via new product showcases.

"Sprint offers an extensive line-up of mobile content designed to allow customers to personalize their phones and keep them entertained on the go. By partnering with Sony Pictures Mobile to deliver their Spider-Man 2 premium mobile products, we are able to offer our customers exclusive content based upon this highly-anticipated film," said Jeff Hallock, vice president of consumer product marketing for Sprint.

The diverse mobile offerings that will be available to Sprint PCS Vision customers include:

Spider-Man vs. Doc Ock

A multi-level action-adventure game where Spider-Man battles his arch nemesis, Doc Ock on rooftops and through New York subways resulting in a final pier showdown. The game includes a special un-lockable cheat code for the upcoming Spider-Man 2 console game published by Activision.

Spider-Man 2 Pinball

A fast-paced action pinball game, themed with Spider-Man & Doc Ock characters on an extended screen game table. Unique to the game are on-screen interactive challenges which are unlocked as the player builds points and bonus tricks. Dynamic sound effects and Spider-Man animations throughout add up to create an immersive pinball experience.

Spider-Man 2 3D Games

The games feature three distinct immersive 3D action-adventures, each based upon key scenes from the film including New York City Rooftops, subways and piers. The player acts as Spider-Man as he leaps, swings and soars through the city, defeating thugs and ultimately facing off with Doc Ock. The 3D games feature superior graphics and sound and showcase the advanced capabilities of new mobile handsets.

Spider-Man 2 Text Messaging Games

For the ultimate in Spider-Man trivia & adventure, players can test their skills with two distinct text messaging games. In the games, players must show their knowledge of Spider-Man trivia and navigate through a mission-based text game.

Spider-Man 2 Wallpapers, Ringers & Video Clips

Spider-Man fans will be able to download a suite of unique content to personalize their phone including official Spider-Man 2 wallpapers, animated screensavers, ringers and video clips.

Spider-Man 2 will be in theaters on July 2, 2004. In the latest installment in the blockbuster Spider-Man® series based on the classic Marvel Comics hero, Tobey Maguire returns as the mild-mannered Peter Parker, who is juggling the delicate balance of his dual life as a college student and a super-human crime fighter. The entertaining adventure escalates and Spider- Man's life becomes even more complicated when he confronts a new nemesis, the brilliant Dr. Otto Octavius, (Alfred Molina) who has been reincarnated as the maniacal and multi-tentacled "Doc Ock."

A Marvel Enterprises/Laura Ziskin Production, Spider-Man 2 stars Tobey Maguire, Kirsten Dunst, James Franco, Alfred Molina, Rosemary Harris, Donna Murphy, and J.K. Simmons. The film is directed by Sam Raimi from a screenplay by Alvin Sargent based on the Marvel Comic Book by Stan Lee and Steve Ditko. The screen story is by Alfred Gough & Miles Millar and Michael Chabon. Spider-Man 2 is produced by Laura Ziskin and Avi Arad.

Sprint announced 3.2 million PCS Vision customers through the end of 2003 and leads the industry in adoption of advanced wireless data services. Sprint PCS Vision includes services that allow customers to take and receive pictures from select PCS Phones; browse the Internet at speeds faster than most dial-up connections; check personal and corporate e-mail; watch clips and stream audio for news and music; download polyphonic, animated and voice ringers, and full- color, graphically-rich games and screen savers, all on the enhanced Sprint Nationwide PCS Network.

Sony Pictures Mobile formed in 2002 as a business unit of Sony Pictures Digital Networks and has become a global leader in mobile entertainment licensing and publishing. The group has since developed an array of mobile entertainment products, from interactive games to personalization products for consumers worldwide and is the official wireless rights holder to Sony Pictures Entertainment film and television properties such as JEOPARDY!, Wheel of Fortune, Charlie's Angels and Men In Black. All content is available for download by consumers via their mobile device through Sony Pictures Mobile's extensive distribution relationships with leading wireless providers and networks worldwide.

  Spider-Man 2 will be in theaters on July 2, 2004.

  About Sony Pictures Digital Networks

Sony Pictures Digital Networks -- a division of Sony Pictures Digital -- is responsible for mobile entertainment, broadband video delivery and personal media software and services. Sony Pictures Digital Networks is committed to making information and entertainment available anywhere, anytime, on any enabled device. Sony Pictures Digital is a division of Sony Pictures Entertainment. For more information please visit www.sonypictures.com .

About Sprint

Sprint is a global integrated communications provider serving more than 26 million customers in over 100 countries. With approximately 67,000 employees worldwide and over $26 billion in annual revenues in 2003, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all- digital, fiber-optic network and an award-winning Tier 1 Internet backbone. Sprint provides local communications services in 39 states and the District of Columbia and operates the largest 100-percent digital, nationwide PCS wireless network in the United States. For more information, visit www.sprint.com .

Spider-Man and all related characters, ® 2004 Marvel Characters, Inc. All right reserved.

SOURCE: Sony Pictures Digital Networks

CONTACT: On site at CTIA, Jonalyn Morris, +1-323-376-3632,
jonalyn_morris@bhimpact.com , or in the Los Angeles office, Fred Paik,
+1-310-477-4647 ext. 260, fred_paik@bhimpact.com , both of Bender/Helper
Impact for Sony Pictures Mobile; or Jenny Stevens of Sprint, +1-212-450-9516,
jennifer.l.stevens@mail.sprint.com ; or Kristen Tarnol of Sony Pictures
Digital Networks, +1-310-840-8234, ktarnol@sonypictures.com

Web site: http://www.sprint.com/

Web site: http://www.sonypictures.com/