Sony Takes Memory Stick to the Movies

New Entertainment Pack Comes with Everything but Popcorn

PRNewswire
SAN DIEGO
Jul 12, 2006

Sony's new Memory Stick® Entertainment Packs are designed for people who want to experience the full range of multi-functional features on their PSP® (PlayStation®Portable) system.

  (Photos: http://www.newscom.com/cgi-bin/prnh/20060712/LAW038-a
           http://www.newscom.com/cgi-bin/prnh/20060712/LAW038-b )

In concert with Sony Pictures Home Entertainment, Sony Electronics will be making 1GB and 2GB Memory Stick Duo™ Entertainment Packs available that will be bundled with an installer DVD. With the installer DVD loaded into a personal computer, you can use the complimentary unlock code in the package to select, unlock and transfer one of four Sony movies optimized for PSP playback from the DVD to the Memory Stick media.

The movies to choose from are: "Hitch," "S.W.A.T.," "The Grudge" or "XXX: State of the Union."

While the Memory Stick Duo cards included in the Entertainment Pack can be used with any enabled device, such as Cybershot® cameras, Handycam® camcorders and Sony Ericsson mobile phones, a movie transferred from the bundled DVD is viewable exclusively on PSP system.

"The Memory Stick Entertainment Pack bundles fun with function," said Mike Kahn, senior manager for Memory Stick Media at Sony Electronics. "This collaboration with Sony Pictures provides a quick, simple way to get a full-length movie onto Memory Stick media at no extra charge."

"We had great success on the big screen with each of the movies offered in the Memory Stick Entertainment Pack," said Mike Arrieta, senior vice president, digital distribution and mobile entertainment, Sony Pictures Home Entertainment. "We expect consumers to have renewed enjoyment from these movies on the go as we make them available on Memory Stick media cards for the PSP system."

The 1GB (MSX-M1GSTEP) and 2GB (MEX-M2GSEP) Memory Stick Entertainment Packs will be available next month for about $60 and $100, respectively, online at sonystyle.com, across the country at Sony Style® retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide.

  Contact:  Jenny Mehlow
            Sony Electronics Inc.
            jenny.mehlow@am.sony.com

            Claire McKittrick
            Sony Pictures Home Entertainment
            claire_mckittrick@spe.sony.com

NOTE TO EDITORS: For additional information about Sony products,
customers can call 222-SONY, or visit Sony's web site at:
www.memorystick.com. Press releases and digital images are available at Sony
Electronics' news and information web site at:
http://www.sony.com/newswww.sony.com/news. Available capacity of the 1MB
Memory Stick PRO Duo media is 940MB and available capacity of the 2MB Memory
Stick PRO Due is 1.85GB. Specifications are subject to change. Memory Stick
media transfer speeds vary by and are dependent upon host hardware devices.
(SNE)

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060712/LAW038-a
http://www.newscom.com/cgi-bin/prnh/20060712/LAW038-b
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN2-PRN3
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Sony Electronics, Inc.

CONTACT: Jenny Mehlow of Sony Electronics Inc., +1-858-942-3775,
jenny.mehlow@am.sony.com; or Claire McKittrick of Sony Pictures Home
Entertainment, +1-310-244-4722, claire_mckittrick@spe.sony.com

Web site: http://www.sonystyle.com/retail


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