San Francisco Celebrates the Launch of PlayStation®3 With Sony Computer Entertainment America
Nov 16, 2006
The Most Advanced Gaming System Ever Created Blows the Doors Off Stores at Launch WHO -- Jack Tretton, Executive Vice President and Co-Chief Operating Officer, Sales and Marketing, Sony Computer Entertainment America Inc. -- Peter Dille, Senior Vice President, Marketing, Sony Computer Entertainment America Inc. -- Special guests Olympic Gold Medalist Shaun White, and highly anticipated musical performance WHAT Consumers have been counting down the days to the much anticipated debut of PLAYSTATION 3 -- and at midnight on November 17th the first systems will be sold at the PlayStation Store ushering in the next generation in gaming and home entertainment. At this consumer event, which is open to anyone to line-up at, people will get the chance to party with the PlayStation digerati, and most importantly, be among the first to purchase their own PLAYSTATION 3 system at the stroke of midnight! Throughout the day on Thursday, the action will center around the consumers in line, who will be treated to a mind-blowing PLAYSTATION 3 experience. The PlayStation Store will be media access only and will feature multiple gaming stations for shoot purposes. Additionally, Fourth Street in front of the PlayStation Store will be barricaded to car traffic after 7:30 p.m., making room for the arrival of the much-anticipated delivery of the PLAYSTATION 3 systems, followed by a live musical performance. PLAYSTATION 3 will officially hit stores on November 17. This highly anticipated computer entertainment system will serve as a platform for consumers to enjoy next-generation entertainment in the home for years to come. WHEN & Thursday, November 16, 2006 PlayStation Store WHERE 8:00 a.m. -- Official consumer 101 4th Street (4th @ Minna) line-up begins San Francisco, CA Beginning at 8:00 a.m. -- Media registration 11:45 p.m. -- Doors open and guests enter Midnight -- First PLAYSTATION 3 purchase VISUALS -- 8:00 a.m.: Throngs of raging, hard-core gamers lining up outside and braving the elements to snag PLAYSTATION 3 -- 8:00 a.m. -- 10:00 p.m.: PLAYSTATION 3 demos within Sony PlayStation Store, available upon request -- 8:00 p.m.: dramatic delivery of PLAYSTATION 3 shipment -- 8:30 p.m. -- 10:00 p.m.: Live music performance on barricaded 4th Street (near Mission) -- Midnight: First sale of PLAYSTATION 3 -- 12:15 a.m.: Interviews with lucky first consumer to purchase PLAYSTATION 3 RSVP Media are requested to RSVP online at http://126.96.36.199/~pnrsvp/sf_ps3_launch.html CONTACTS Ryan Bowling Sony Computer Entertainment America Mobile: 650-245-7945 Ryan_Bowling@playstation.sony.com Sheila Bryson Sony Computer Entertainment America Mobile: 415-828-3464 Sheila_Bryson@playstation.sony.com
PRNewswire -- Nov. 16
SOURCE: Sony Computer Entertainment America Inc.
Web site: http://www.playstation.com/