Send Sony Home for the Holidays With the 'Para Tu Pais' Service

New Cross-Border Service Helps U.S. Consumers Order Sony Products for Loved Ones in Mexico

PRNewswire
SAN DIEGO
Nov 16, 2006

Sony Electronics today announced the launch of a new service called Para Tu Pais, which helps U.S. consumers order Sony products and have them delivered directly to family and friends in Mexico.

Recognized in the 2005 Americanos Poll as the best overall and most trustworthy brand among U.S. Latinos, Sony has launched this unique service to accommodate the more than 40 million U.S. Hispanics -- a majority of whom according to the 2000 U.S. Census are of Mexican heritage.

Para Tu Pais, which means For Your Country, connects U.S. consumers via a bilingual, toll-free hotline with a Sony call center in Mexico, which processes orders for shipment anywhere within the country.

"We have had a long and successful relationship with Hispanic consumers in the U.S. and in Mexico as a premier brand they like and trust," said Pedro LaFarga, a director of Sony Electronics. "We realize how important it is for U.S. families and friends to stay in touch with their loved ones in Mexico, and we want to support those relationships. This new service gives consumers a great way to send wonderful gifts back home without the usual hassles and costs to send or carry products abroad."

Sony Electronics is the first electronics manufacturer to offer this international capability, where consumers can request the Para Tu Pais Spanish-language product catalog and place orders by calling 1-866-304-SONY (7669). More information about the service and product availability can also be found on Sony Electronics' Spanish-language web site at www.sony.com/paratupais.

The company will deliver products within seven business days from the purchase date with a limited warranty in Mexico for one year.

Para Tu Pais Los Angeles Introduction

To launch the service, Sony will establish a unique "pop-up" store, or temporary showroom in the Montebello Town Center near Los Angeles, which has one of the highest Latino populations in the country. Sony will open the store on Nov. 20th. Consumers will be able to experience the various Sony brands and learn more about the products, which include the latest BRAVIA™ televisions, VAIO® computers, home theater systems, Cyber-shot® digital cameras, PlayStation® game consoles and more.

The "pop-up" store will be open through Jan. 7th and staffed with a team of bilingual Sony sales ambassadors to educate consumers about products and guide them through the purchase process. Consumers can conduct transactions at a telephone bank within the showroom using a toll-free number.

After the holidays consumers can continue to use the Para Tu Pais service by calling the toll-free number and visiting the web site. Consumers can make purchases by credit card or take advantage of no-interest financing offers from Sony Financial Services.

  Contact:
  Marcy Cohen
  Sony Electronics
  Marcy.Cohen@am.sony.com

  AIM Contact
  Maria Miraz
  mmiraz@readyaimwow.com

Web site: http://www.sony.com/paratupais

SOURCE: Sony Electronics

CONTACT: Marcy Cohen of Sony Electronics, +1-201-930-6884,
Marcy.Cohen@am.sony.com; or Maria Miraz of AIM, +1-760-291-2224,
mmiraz@readyaimwow.com, for Sony Electronics