Gamers From Around the World Gather for SOE Fan Faire 2007

Ditch the Mice and Grab Your Dice as a Global Leader in Online Gaming Debuts New Title in Las Vegas


Sony Online Entertainment LLC (SOE), a global leader in the online games industry, today announced that registration is open for its annual Fan Faire event being held on August 2-4, 2007 at the Rio Hotel in Las Vegas. The SOE Fan Faire is a real-life social event held annually to allow gamers from around the world the chance to meet in person with other members of their online community. The event is filled with colorful costumes, passionate players and gigabytes of activity, making it the vacation destination of choice for players of SOE's most popular games. Fan Faire attendees will also be treated to the world debut of SOE's new online game.

"Fan Faire is an example of SOE's commitment to our dedicated and passionate fan base of players," said Alan Crosby, Director of Community Relations, Sony Online Entertainment. "A majority of this year's attendees will have been actively playing our titles for many years and this event is a terrific opportunity to provide them with a 'thank you' in the form of a fun-filled and community-driven weekend experience."

In addition to enjoying the game-oriented environment, attendees at SOE's Fan Faire 2007 are scheduled to be treated to a welcome reception at the Rio's famous Voodoo Lounge, a poolside party, the SOE player 'Hall of Fame' inductions and ceremony, and How-To forums, including a special workshop for game enthusiasts interested in breaking into the industry. Fan Faire attendees will also have the opportunity to meet the development teams behind some of the world's most successful online PC games. With special activities being planned for each game, attendees should quickly fill their schedules. For the first time, this year's SOE Fan Faire will feature Vanguard: Saga of Heroes, Star Wars Galaxies and The Matrix Online in addition to EverQuest, EverQuest II, EverQuest Online Adventures and PlanetSide. In addition, Fan Faire plans to showcase a hands-on demo of Gods & Heroes: Rome Rising™, the new massively-multiplayer online game being co-published by Platform Publishing and Perpetual Entertainment, scheduled for release this fall.

This year's Fan Faire promises to deliver a weekend packed with activities and adventure for everyone ranging from casual gaming fans to entire guilds of vacationing gamers who bring their whole family along on this quest for excitement. Game-related activities will include tournaments of multiple SOE titles, costume contests, a silent auction for game memorabilia, real-life quests throughout the venue, and exclusive 'sneak peeks' at upcoming products from SOE. With attendance projected to be in excess of 1500 of gaming's most dedicated fans, Fan Faire 2007 will be the vacation destination of choice for online gaming enthusiasts.

For more information on Sony Online Entertainment's Fan Faire 2007 or to register visit:

About Sony Online Entertainment

Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises and hit titles including EverQuest®, EverQuest® II, Champions of Norrath®, Untold Legends™, and PlanetSide®, as well as for developing Star Wars Galaxies™, SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX, Los Angeles, CA, Denver, CO, Seattle, WA, and Taiwan, SOE has an array of cutting-edge games in development. SOE is owned by Sony Pictures Digital and Sony Computer Entertainment America.

SOE, the SOE logo, EverQuest and PlanetSide are registered trademarks of Sony Online Entertainment LLC. Untold Legends is a trademark of Sony Online Entertainment LLC.

About Perpetual Entertainment Inc.

Gods & Heroes: Rome Rising, Perpetual Entertainment and the logos for each are trademarks of Perpetual Entertainment, Inc. © 2007 Perpetual Entertainment, Inc. All rights reserved. Platform Publishing and the Platform Publishing logo are trademarks of Sony Online Entertainment LLC. All rights reserved. Star Wars Galaxies is a registered trademark of Lucasfilm Ltd. Star Wars Galaxies is a registered trademark of Lucasfilm Entertainment Company Ltd. ©2002-2007 Lucasfilm Entertainment Company Ltd. or Lucasfilm Ltd. & ® or TM as indicated. All rights reserved.

THE MATRIX ONLINE, characters, names and all related indicia are trademarks of and © Warner Bros. Entertainment Inc.

All other trademarks and trade names are properties of their respective owners.


SOURCE: Sony Online Entertainment

CONTACT: Katie Hanson, +1-858-577-3167,, or Ryan
Peters, +1-858-577-3263,, both of Sony Online

Web site: