Sony Computer Entertainment America and Future US Announce the Creation of 'PlayStation®: The Official Magazine'

Sony Computer Entertainment America (SCEA) and Future US, Inc, the leading publisher of cutting-edge special interest magazines and websites, today announced that they have agreed to terms to publish PlayStation®: The Official Magazine. The first full Future US-published issue of PlayStation®: The Official Magazine will be the Holiday 2007 edition, on sale in late November. The initial circulation will be 300,000 copies and the frequency will be 13 issues per year. Future US will produce and oversee all the editorial and advertising sales for the magazine.

PlayStation®: The Official Magazine will be the definitive news, previews and reviews publication for PlayStation® enthusiasts and users. It will offer users unprecedented access to the world of PlayStation and product special features made possible by the magazines' exclusive relationship with SCEA. Rob Smith, formerly editor-in-chief of PSM-Independent PlayStation Magazine, will be the new editor-in-chief of PlayStation®: The Official Magazine. Future US' parent company, international special-interest media company Future plc, publishes Official Sony PlayStation Magazine in the United Kingdom and licenses it in numerous other countries.

"Future US has a strong heritage delivering cutting-edge insight into the industry, and we are looking forward to a long standing relationship to deliver unrivaled exclusive content to PlayStation fans," said Peter Dille, Senior Vice President, Marketing and PLAYSTATION®Network, SCEA. "We're very excited to be working with a group that is nearly as passionate about our brand as we are ourselves and we look forward to working with Future on many innovative ideas they have to create a best in class enthusiast publication."

"We are enormously pleased to be selected to publish the Official title for one of the world's great entertainment brands," said Simon Whitcombe, Publishing Director, Future US. "Future's international heritage is as a PlayStation publisher. PSM sold more than 40 million copies over its lifetime and we have published the Official PlayStation Magazine in the UK since 1995. We're honored that SCEA recognizes the excellence and experience that we can bring to the license and to PlayStation fans all over the world."

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services the PLAYSTATION®Network and PLAYSTATION®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, PLAYSTATION 3 and the PSP system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

About Future US

Future US is a leading publisher of cutting-edge special interest magazines (Official Xbox Magazine, PlayStation®: The Official Magazine, PC Gamer, Maximum PC, Mac|Life, Nintendo Power, Pregnancy, Future Snowboarding, Guitar World, and Revolver) and websites (GamesRadar, FileRadar, gloob.tv, and Next Generation) which sell in excess of 2.1 million and reach more than 3.5 million unique visitors per month. Future's publications reach a young, active, affluent audience and rank 12th among audited newsstand publishers in gross newsstand revenue. Future US is based in the San Francisco Bay Area, with offices in New York, Los Angeles and San Diego.

"PlayStation", "PLAYSTATION", "PSP", "PS one" and the "PS" Family logo are registered trademarks and "PS3" is a trademark of Sony Computer Entertainment Inc.

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SOURCE: Sony Computer Entertainment America

CONTACT: Patrick Seybold of Sony Computer Entertainment America,
+1-650-655-7549, patrick_seybold@playstation.sony.com; or Drew Kerr,
+1-646-375-2354, drew@four-corners.com, for Sony