Video: Americans Get to Be the Master of Their Domain in 'Seinfeld Viewers Choice' Promotion

Sony Pictures Television (SPT) -- with help FROM the 197 affiliates in 99% of the country carrying the highly-rated "Seinfeld" sitcom in syndication -- will ask fans to vote for their favorite "Seinfeld Viewers Choice" episodes and have their selections subsequently air in national syndication during the November sweep.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071018/LATH065)

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/seinfeld/30188/

Beginning Monday, October 15, through Monday, November 5, 2007, "'Seinfeld' Viewers Choice" clips from 35 of the most popular episodes will be showcased as streaming content on Yahoo! TV (http://tv.yahoo.com/ or go to Yahoo! and search for "Seinfeld Top 10") where viewers will be asked to select their 10 favorite episodes. Votes will be tabulated on Monday, November 5, and the resulting 10 favorite episodes will air as part of two "Viewers Choice" theme weeks beginning November 12 and November 19.

"'Seinfeld' is the greatest comedy in television history," says Robert Oswaks, Executive Vice President, Marketing, Sony Pictures Television, "and this promotion is a great way to let 'Seinfeld's' huge viewer base vote on and watch their favorite episodes in the November sweep."

A random prize drawing from all of the online entrants will include a grand prize consisting of a $4,500 shopping spree from Overstock.com (http://www.overstock.com/) and a "Seinfeld" fan package that includes the soon-to-be-released 'Seinfeld: The Complete Ninth Season' DVDs (on shelves 11/6/07), a "Seinfeld" hat, T-Shirt and mug. Throughout the entry period, voters will be eligible to enter daily for a chance to win the grand prize, or one of ten first prizes.

"Seinfeld," which premiered in 1990, set the meandering course for four single friends living in New York. "Seinfeld" earned a well-deserved reputation for generating water-cooler conversation with brilliantly-spun storylines about Jerry (Jerry Seinfeld), George (Jason Alexander), Elaine (Julia Louis-Dreyfus) and Kramer (Michael Richards), oft-repeated conversation snippets and unapologetic glee for a revolving line-up of quirky friends, relatives, dates and urbanites. The series' scenarios have spawned such memories as puffy shirts, close talkers, big salads, black & white cookies, shrinkage, killer envelopes, masters of their domain, marble ryes and, well, yada yada yada. With a place in the pantheon of classic television series, and a litany of "Seinfeld-isms" and references still used, millions of viewers still agree: junior mints and chocolate babkas all around, double-dipping into a "Seinfeld" episode is never like re-gifting.

"Seinfeld" changed the landscape of TV forever, leaving NBC in 1998 as the number one Nielsen-rated series on television. The long-running show was nominated for 57 Emmy Awards® during its reign, winning a total of 13, including Outstanding Comedy Series and Outstanding Writing for a Comedy Series. TV Guide ranked it #1 on its list of "50 Greatest Shows of All Time."

In its current season in syndication, Seinfeld consistently ranks as the #1 off-network comedy across all key men and adult demographics and still stands as one of the highest rated of any off-net sitcom on television with airings on both broadcast stations and TBS. "Seinfeld" has been renewed for a third cycle by its stations and second cycle in cable, keeping the show on the air through 2011.

Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as first-run and off-network series for syndication. With more than 25 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half of cable channel GSN, and is a partner in FEARnet, the premier horror/thriller website and VOD service. Sony Pictures Television oversees all of Sony Pictures Entertainment's (SPE) domestic digital distribution efforts across all platforms, including the internet and mobile. Sony Pictures Television, advertiser sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT syndicated series as well as in all of SPE's digital businesses, for Sony BMG and for iN DEMAND's high-definition channel Mojo, and is part owner of national media sales company ITN Networks, Inc. SPT (http://www.sonypicturestelevision.com/) is a Sony Pictures Entertainment company.

Overstock.com, Inc. (NASDAQ: OSTK) (http://www.overstock.com/) is the Internet leader for brand names at clearance prices. Overstock.com offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel. Overstock.com, headquartered in Salt Lake City, Utah is a publicly traded company listed on the NASDAQ Global Market System. Overstock.com is a trademark of Overstock.com, Inc.

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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20071018/LATH065
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com Video: http://www.prnewswire.com/mnr/seinfeld/30188

SOURCE: Sony Pictures Television

CONTACT: Cynthia Lieberman, V.P. Media Relations, +1-310-244-3792,
Cynthia_Lieberman@spe.sony.com, or Leslie Martinelli, +1-310-244-6340,
Leslie_Martinelli@spe.sony.com, both of Sony Pictures Television

Web site: http://www.sonypicturestelevision.com/