Sony Computer Entertainment America Gears Up for Black Friday With Increased Momentum for PLAYSTATION®3
PRNewswire
11/22/2007
The Most Advanced Gaming System Ever Created Touts New Price, Great Games and
Increased Ad Support as Recipe for Holiday Cheer
WHAT: Reporters covering the videogame industry on Black Friday and
throughout the holidays should be aware that PLAYSTATION®3
(PS3™) is riding a wave of positive momentum leading into the
Holiday Season, as evidenced by the following facts:
(Logo: http://www.newscom.com/cgi-bin/prnh/20020701/SFM066LOGO)
-- Since the availability of the new 40GB and 80GB PS3 models,
sales have increased by 192% at the top 10 retailers in North
America
-- PS3 sales have more than doubled since the introduction of the
40GB model, which is currently available for $399
-- 200 first and third-party PS3 titles are now available, and
recent games such as Ratchet & Clank®Future: Tools of
Destruction™ and Uncharted: Drake's Fortune™ are wowing
critics, scoring 89 and 87 respectively on Meracritic.com
-- Sony is fanning the flames of this momentum with a new ad
campaign, the company's largest marketing effort to date, with
PS3 commercials appearing on several stations nationwide
including NBC, ESPN and FOX
-- For the casual gamer, a new PlayStation®2 limited edition
ceramic white model, bundled with SingStar™Pop and two
microphones, is now available for $149, a $30 cost-savings
-- For gamers on the go, the limited edition Daxter™ PSP
Entertainment Pack and Star Wars Battlefront® PSP
Entertainment Pack, both $199, deliver the ultimate in
portable gaming and entertainment, all in a new slimmer,
lighter design. Hot new exclusive titles are also available
for PSP including Syphon Filter®Logan's Shadow and SOCOM:
US Navy SEALs Tactical Strike
WHY: According to the Consumer Electronics Association, industry
momentum bodes well for videogames:
-- Sales within the videogame console market are projected to lift
revenues to $16 billion, a 23% increase over 2006
-- Consoles and games top the holiday wish lists of teens and rank
as one of the top 5 most-wanted among all consumer electronics
items
WHO: Industry analyst, Michael Pachter of Wedbush Morgan Securities
anticipates that Sony will ride this current momentum to greater
market success for this holiday season and beyond:
"Beyond the current lineup of games, PS3 has some big releases
coming in 2008, including LittleBigPlanet, Gran Turismo 5 and
Killzone2, and this lineup rivals some of the best of prior
holidays. The healthy software lineup combined with the price drop
and increased advertising should give a huge boost to PS3"
VISUALS:
-- PS3 B-roll is available for download at
http://www.mediaseed.tv/Story.aspx?story=34008
or beta tapes can be requested by contacting the PR contact
below
-- Additional visuals such as hardware shots and software screen
shots can be obtained at
http://presscenter.playstation.com/,
username: SCEA, password: SC3APR (case sensitive)
PR CONTACT: Elisa Greene, Porter Novelli
Cell: (415) 279-8758 (available on Thanksgiving and
Black Friday)
Email: elisa.greene@porternovelli.com
PRNewswire -- Nov. 22
First Call Analyst:
FCMN Contact:
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk photodesk@prnewswire.com
SOURCE: Sony Computer Entertainment America
Web site: http://www.playstation.com/