The Minisode Network Launches on Sprint
Honda Signs on as Launch Sponsor
CULVER CITY, Calif.
Apr 24, 2008
The Minisode Network, Sony Pictures Television's multi-platform video network featuring four to six-minute versions of popular television shows, is now available on Sprint TV. Honda serves as the launch sponsor for the ad-supported network following a successful first run as the launch sponsor of The Minisode Network on MySpace and Crackle.com.
"The Minisode Network, which was designed to be a new and interesting way to bring our library to the digital world, has quickly become hugely popular with both users and advertisers," said Eric Berger, vice president, mobile entertainment, SPT. "We are thrilled to have these two major brands supporting the Network: Sprint, which is a leader in mobile video; and Honda, who is expanding their relationship with us as the network extends across platforms."
The bite-sized ads will embrace the Honda Fit's quirky, vibrant brand personality in two forms. The :15 second ads will appear as a pre-roll on the video network, and there will also be a WAP site that will include clickable Honda Fit banners which will take customers to http://fit.honda.com/. The landing page offers free, colorful wallpaper.
"We're pleased to extend the exciting and successful Minisode Network program that is now venturing into mobile," said Jenny Howell, manager of interactive marketing at American Honda Motor Co. "The Minisode Network program distinctively leverages the Fit campaign's arresting visuals and unique energetic tonality to capture the attention of an eclectic target."
The Minisode Network now carries 21 series, including the recently added "Newsradio," "Married ... with Children" and an animation block. Bite-sized entertainment, the minisodes retain the full story arc of each episode offered, making them perfect on-the-go entertainment. Launched online in June 2007 and advertiser supported, The Minisode Network registered 1.4 million streams in February, aggregating its viewership from its online and mobile destinations.
Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as first-run and off-network series for syndication. With more than 25 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half of cable channel GSN and is a partner in FEARnet, the premier horror/thriller website and VOD service. Sony Pictures Television oversees all of Sony Pictures Entertainment's (SPE) domestic digital distribution efforts across all electronically delivered platforms, including the internet and mobile. Sony Pictures Television, advertiser sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT syndicated series as well as in all of SPE's digital businesses in the United States, for Sony BMG and for iN DEMAND's high-definition channel Mojo and the Tennis Channel, and is part owner of national media sales company ITN Networks, Inc. SPT (http://www.sonypicturestelevision.com/) is a Sony Pictures Entertainment company.
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SOURCE: Sony Pictures Television
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