Sony Pictures Television Acquires Exclusive Worldwide Cross Platform Distribution Rights to Rocketboom.com

Rocketboom to be Fully Integrated With Crackle.com

PRNewswire
CULVER CITY, Calif.
Aug 5, 2008

Sony Pictures Television (SPT) has acquired the worldwide distribution rights to Rocketboom.com in all media. Under the agreement, SPT will manage Rocketboom's current distribution agreements and increase distribution across all platforms.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080424/LATH509LOGO)

Rocketboom will be fully integrated with Sony Pictures Entertainment's Crackle, including putting the daily show on Crackle.com, presenting the show with a Crackle player on the Rocketboom.com website, and distributing it over Crackle's syndication network, including direct to Sony BRAVIA televisions via BRAVIA Internet Video Link and mobile partners. Additionally, Sony Pictures Television will handle all of Rocketboom's ad sales exclusively.

"Rocketboom is a pioneer in the video blog space and millions of viewers flock to it for its irreverent entertainment," said Michael Arrieta, executive vice president, digital distribution and mobile entertainment, SPT. "We're thrilled to have it in our portfolio and to take it to the next level."

"We believe Sony Pictures Entertainment's experience as a TV and Film company -- and their established prowess as a distribution and ad sales partner, bring an unparalleled level of resources and infrastructure to a company like ours," said Andrew Baron, creator of Rocketboom. "We also believe in Sony Pictures Television's overall strategy for the future and think they are a step ahead."

Rocketboom is a creative online daily video news program based in New York City covering a wide range of information and commentary from top news stories to quirky internet culture. Rocketboom is distributed online for Mac's, PC's, portables, RSS aggregators like Google Reader, Bloglines, iTunes and Miro, iTV software and boxes like TiVo, Apple-TV, Pando and TVTonic, flash sites like YouTube, Metacafe, Myspace, Yahoo, Blip and Viddler via TubeMogul, P2P sites like Vuze, phone sites including iPhone and Nokia N-series phones and in various languages around the world via Dotsub.

Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as first-run and off-network series for syndication. With more than 25 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half of cable channel GSN and is a partner in FEARnet, the premier horror/thriller website and VOD service. Sony Pictures Television oversees all of Sony Pictures Entertainment's (SPE) domestic digital distribution efforts across all electronically delivered platforms, including the internet and mobile. Sony Pictures Television, advertiser sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT syndicated series as well as in all of SPE's digital businesses in the United States, for Sony BMG and for iN DEMAND's high-definition channel Mojo and the Tennis Channel, and is part owner of national media sales company ITN Networks, Inc. SPT (http://www.sonypicturestelevision.com/) is a Sony Pictures Entertainment company.

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20080424/LATH509LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Sony Pictures Television

CONTACT: Paula Askanas of Sony Pictures Television, +1-310-244-3790,
paula_askanas@spe.sony.com

Web site: http://www.sonypicturestelevision.com/
http://www.rocketboom.com/