P!nk's 'Funhouse' Goes Mobile
Funhouse App now available on Apple's App Store
Oct 24, 2008
LaFace/ZLG premieres its first-ever artist branded application today for Apple's iPhone and iPod touch with multi-platinum recording artist P!nk. This marks LaFace/Zomba Label Group and Sony BMG's entrance into the mobile application arena with a strategy based around dynamic artist applications.
Fans can now download P!nk's Funhouse from Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore/. The application features previews of the new album, the latest news, photos and essential information to connect fans to P!nk's world. Additionally a full discography including liner notes, a picture gallery and live news feed will be available and fans can customize the home screen inside the App as well as browse P!nk's Page and official website, without ever leaving the App.
Sean Rosenberg, VP of Mobile Marketing, Sales & Business Development, BMG Label Group comments "P!nk is breaking new ground in the mobile space by creating a platform to perpetually engage her fans and let them dig deeper into her album while on the go."
Paul McCarthy, Co-Founder of Aurnhammer LLC states "The P!nk App is a deep consumer experience, drawing fans into the world of all things P!nk and providing retail opportunities - literally at their fingertips."
P!nk will release her fifth studio album Funhouse on October 28th. Her latest hit single, "So What" recently hit No.1 across Billboard's "Hot 100 Singles," "Hot Digital Songs" and "Hot Digital Tracks" charts. Digitally, "So What" has sold over 1.27 million in single sales in just seven weeks. The David Meyers directed video is currently in rotation on VH-1, Fuse, Music Choice, and is one of the top ten videos on MTV. "So What" is currently No.1 in Germany, Switzerland, Austria and continues to top the U.K. singles chart for a third consecutive week.
Aurnhammer LLC is a collaboration of media professionals, content creators, artists and programmers. We create media tools that work. The iPhone Apps store represents a revolutionary marketing and retail opportunity. Aurnhammer LLC is committed to working with clients who want to realize the potential of this new platform.
The Zomba Label Group consists of record labels Jive, LaFace, Volcano, Verity, GospoCentric and Fo Yo Soul. These labels represent a varied group of artists including Justin Timberlake, R. Kelly, Usher, Tool, Ciara, Chris Brown, Pink, Britney Spears, OutKast, Kirk Franklin, Three Days Grace, 311, Nick Lachey, T-Pain, Byron Cage, Bullet For My Valentine, Buddy Guy, Living Things, Anthony Hamilton, Donnie McClurkin, John P. Kee, Fred Hammond, Hezekiah Walker, Marvin Sapp, Kelly Price, J. Moss and Backstreet Boys.
First Call Analyst:
CONTACT: Wendy Washington of Zomba Label Group, +1-212-833-6886,
Wendy.Washington@sonybmg.com; or Michele K. Schweitzer of M-RELATIONS,