Five For Fighting's 'World' Featured In Sears 2008 Holiday Campaign
Nov 5, 2008
Beginning this week, Five for Fighting's "World" will be featured in Sears' 2008 holiday campaign. "World", taken from Five for Fighting's 2006 release Two Lights, can be found in television spots promoting Sears' theme of granting wishes. The ad focuses on those who fulfill their own positive destinies, from celebrities such as LL Cool J and Vanessa Hudgens to normal, unknown American citizens, such as a disabled veteran, who overcome adversity and achieve ultimate success.
The reactions that gift-givers get when granting wishes is one of the common themes of the Sears campaign, and the focal point of the brand television spot. Launched on ABC's Extreme Makeover: Home Edition on November 4, the spot features actual customer wishes being granted and the incredible reactions that follow. Many of the customers and their families star in the ads. During the week of November 4, the ad also appears on ABC's Dancing with the Stars, NBC's The Biggest Loser, NBC's Phenomenon, NBC's Deal or No Deal and CBS's Kid Nation.
Five for Fighting's John Ondrasik states, "The sentiment of giving a gift that can inspire and change a life, along with the highlighting an American soldier and the Heroes at Home program, allowed me to lend my song 'World' to the Sears holiday campaign. At 13 my parents bought me an 8-track reel to reel tape machine. That gift was my best friend for a decade as I wrote and recorded thousands of songs in developing as a songwriter and producer. Sears outreach to our military also shares the goals of my 'CD for the Troops' project and USO work. Their commitment to our military is an example for corporate America."
Check out the Sears holiday commercial featuring Five for Fighting's "World" here:
http://www.youtube.com/watch?v=lctyIEQ1GcA Purchase "World" on iTunes here:
http://click.linksynergy.com/fs-bin/stat?id=CTiugamq7cM&offerid=146261&typ e=3&subid=0&tmpid=1826&RD_PARM1=http%253A%252F%252Fphobos.apple.com%252FWebObj ects%252FMZStore.woa%252Fwa%252FviewAlbum%253Fi%253D293876836%2526id%253D29387 6819%2526s%253D143441%2526partnerId%253D30
Five for Fighting Official Website: http://www.fiveforfighting.com/ "World" Lyrics: Got a package full of wishes A time machine, a magic wand A globe made out of gold No instructions or commandments,
Laws of gravity or indecisions to uphold Printed on the box I see: ACME's Build a World to Be.
Take a chance, grab a piece Help me to believe it What kind of world do you want Think anything Let's start at the start Build a masterpiece Be careful what you wish for History starts now Should there be people or peoples Money, funny pedestals For fools who never pay Raise your army, choose your steeple
Don't be shy, the satellites can look the other way Lose the earthquakes, keep the faults Fill the oceans without the salt Let every man own his own hand.
Can you dig it baby? What kind of world do you want Think anything Let's start at the start Build a masterpiece Be careful what you wish for History starts now Sunlight's on the bridge Sunlight's on the way Tomorrow's calling There's more to this than love What kind of world do you want Think anything Let's start at the start Build a masterpiece History starts now Starts now Be careful what you wish for Start now Now...
First Call Analyst:
SOURCE: Columbia Records
CONTACT: Arbell Camron, Columbia Records, +1-212-833-4206