Sony Delivers Entry-Level Priced Notebooks in Hip New Colors

Sony today took the wraps off its new line of affordably-priced notebooks in chic new colors -- the VAIO® E Series.

The E Series comes in five translucent, high-gloss colors -- Caribbean Green, Iridescent Blue, Coconut White, Hibiscus Pink and Lava Black -- and three matte colors -- Maple Brown, Silver White and Gunmetal. Subtle patterns can be found on the lids, of the glossy models, with the palm rest mirroring the color of the PC adding a splash of brightness to the unit.

"Sony is once again bringing innovation to the PC industry," said Mike Abary, senior vice president of the VAIO business group at Sony. "The E Series delivers contemporary-cool designs at mainstream prices, proving consumers no longer have to sacrifice style for affordability."

The edge-to-edge isolated keyboard has a numeric pad built-in, giving you the experience of using a larger computer in a much smaller footprint. A pleasing dimpled touch pad is seamlessly integrated into the palm rest.

The E Series notebook features an optional Blu-ray Disc™ ROM drive, making it ideal for viewing pristine HD content on-the-go. It also has the added convenience of DVD and CD read/write functionalities.

The model features a stunning 15.5-inch (measured diagonally) widescreen display with optional HD capability so movies, video and photos can be enjoyed in brilliant clarity and razor-sharp detail.

For those who prefer to watch content on a big screen television, the PC has an HDMI™ output so it can be connected to a compatible HDTV set for a larger viewing experience (HDMI cable required, sold separately).

The E Series notebook also comes with three unique hardware buttons -- WEB, VAIO and ASSIST to get you to where you want to go with a touch of a button.

Quickly access the Internet, without full boot up into Windows®, by simply pressing the WEB button. Launch directly into Sony's own Media Gallery software by pushing the designated VAIO button on the keyboard and create high-quality home movies. Finally troubleshoot any issues or facilitate simple do-it-yourself PC maintenance procedures by pressing the ASSIST button and launching the included VAIO Care™ software program.

Easily and quickly transfer and store data to peripheral devices utilizing the notebook's eSATA/ USB port and three convenient USB ports. Select models incorporate Bluetooth® technology, enabling peripherals such as a wireless mouse to be utilized without tying up the unit's ports.

A built-in webcam with face-tracking technology and microphone let you video chat with family, friends and colleagues. A third-party internet service provider is required.

Select E Series models pack an Intel® Core™ i5 processor with Hyper-Threading and Turbo Boost technologies, delivering the performance needed for multitasking. Up to 500GB hard drives are available, providing ample storage for all your photos, files and videos. All E Series PCs come pre-installed with Microsoft® Windows® 7 Home Premium operating system.

The E Series is ENERGY STAR® 5.0 Qualified, EPEAT® Silver registered and RoHS compliant. Its corrugated cardboard packaging is comprised of 95 percent recycled content. Sony will also help recycle your old PC (www.sony.com/green; recycling fees may apply).

The VAIO E Series notebook will retail for about $700. It is available for pre-orders today online at www.sonystyle.com/pr/e. It will also be sold at Sony Style® stores and at other major retailers around the country starting next month.

First Call Analyst:
FCMN Contact:

SOURCE: Sony Electronics

CONTACT: Jon Piazza of Sony Electronics Inc., +1-858-942-3825,
jon.piazza@am.sony.com; or Amy Hamaoui of Paine PR, +1-949-809-6778,
ahamaoui@painePR.com, for Sony Electronics

Web Site: http://www.sonystyle.com/pr/e