Sony Pictures Imageworks: SIGGRAPH 2010

BOOTH 1018, SIGGRAPH 2010 -- Sony Pictures Imageworks, the Academy Award® winning visual effects and digital character animation unit of Sony Pictures Digital Productions, will feature its latest artistic and technical achievements at SIGGRAPH 2010, the 37th International Conference on Computer Graphics and Interactive Techniques. Presentations around the art and technology of Disney's ALICE IN WONDERLAND are on the program, including technical sessions, a Computer Animation Festival production session on Wednesday afternoon and a Siggraph Evening Theater entry. Imageworks will be recruiting for current and upcoming productions, notably Warner Bros GREEN LANTERN, the Aardman Animation production ARTHUR CHRISTMAS, Sony Pictures Animation's HOTEL TRANSYLVANIA, THE SMURFS, in association with Columbia Pictures, and several other projects soon to be announced.

Imageworks adds to its Open Source initiative, announced at Siggraph09, with the release of its sixth program, OpenColorIO, which provides a framework for sharing color transformations across computer graphics workflows. Imageworks has also scheduled a press conference with Industrial Light & Magic on Tuesday morning to announce another important Open Source development.

"SIGGRAPH gathers the leading artists, innovators and educators to the computer graphics world's most influential meeting," observes Randy Lake, executive vice president and general manager of Sony Pictures Imageworks. "The conference gives us an opportunity to share our latest technical developments, meet talent, and showcase our best work of the year."

IPAX, Imageworks and Sony Pictures Animation's innovative academic outreach program will convene an Educators Forum gathering member schools and a select group of new institutions. The IPAX program was created in 2004 to connect faculty and students from leading academic institutions with Imageworks and Sony Pictures Animation to further develop future talent and enhance academic programs.

Imageworks can be found on the exhibit floor at SIGGRAPH in booth 1018.

Details of Imageworks participation at SIGGRAPH 2010 include the following:

  Imageworks at SIGGRAPH 2010

  Course: Physically Based Shading Models in Film and Game
  Adam Martinez
  SUNDAY, 25 JULY | 2:00 PM - 5:15 PM | ROOM 502 B

  Technical Papers: Fast Forward
  Josh Wills
  SUNDAY, 25 JULY | 6 - 8 pm

  Talk: Session on Rendering Intangibles -Lighting and Rendering -Alice In
   Wonderland
  Adam Martinez, Terrance Tornberg
  MONDAY, 26 JULY | 9:00 AM - 10:30 AM | ROOM 515 AB

  Evening Theater: Alice in Wonderland - Computer Animation Festival
  Multiple Screenings

  Press Event: Open Source Announcement
  TUESDAY, 27 JULY | 9:30 AM - 10:00 AM |  West Hall, Room 504

  Course: Color Enhancement and Rendering in Film and Game
  Jeremy Selan
  TUESDAY, 27 JULY | 9:00 AM - 12:15 PM | ROOM 502 A

  Birds of a Feather: Global Visual Effects Pipeline
  Erik Strauss
  TUESDAY, 27, JULY | 5:30 PM- 6:30 PM | ROOM 301B

  Course: Volumetric Methods in Visual Effects
  Magnus Wrenninge
  WEDNESDAY, 28 JULY | 9:00 AM - 12:15 PM | ROOM 502 B

  Special Session: Down the Rabbit Hole - ALICE IN WONDERLAND
  Ken Ralston, David Schaub, Carey Villegas, Corey Turner, Theo Bialek
  WEDNESDAY, 28 JULY | 2:00 PM - 3:30 PM | WEST HALL B

  Talk: APIs for Rendering (Open Shading Language)
  Larry Gritz, Clifford Stein, Chris Kulla, Alejandro Conty
  WEDNESDAY, 28 JULY | 2:00 PM - 3:30 PM | ROOM 502 B

  Birds of a Feather: Field 3D
  Magnus Wrenninge
  WEDNESDAY, 28 JULY | 1:00 PM - 2:00 PM | ROOM 402 A

  Birds of a Feather: OpenColorIO
  Jeremy Selan
  WEDNESDAY, 28 JULY | 2:30 PM - 3:30 PM | ROOM 506

  Panel: Large Steps Toward Open Source
  Rob Bredow
  THURSDAY, 29 JULY | 9:00 AM - 10:30 AM | ROOM 408 AB

  Technical Papers: Perceptual Rendering Methods
  Josh Wills -- Toward a Perceptual Space for Gloss
  THURSDAY, 29 JULY | 10:45 AM - 12:15 PM | ROOM 408 AB

  Course: Global Illumination Across Industries
  (Imageworks' work included as examples in presentation)
  THURSDAY, 29 JULY | 2:00 PM - 5:15 PM | ROOM 502 A


  ABOUT SONY PICTURES IMAGEWORKS
  For more information, please visit www.imageworks.com.

First Call Analyst:
FCMN Contact:

SOURCE: Sony Pictures Imageworks

CONTACT: Don Levy of Sony Pictures Imageworks, +1-310-840-7315,
donlevy@sonypictures.com

Web Site: http://www.imageworks.com/