Sony Vegas Pro Production Assistant 2 Automates Video Editing Tasks, Frees Up Time for Creative Editing and Production

[IBC Trade Show Stand 12.A10] - Sony Creative Software, a leading provider of professional video and audio editing applications, today announced the Vegas™ Pro Production Assistant 2 software plug-in. Designed to complement Sony's award-winning Vegas Pro 10 and Vegas Pro 9 non-linear editing software, the Vegas Pro Production Assistant 2 plug-in expands the capabilities of Vegas Pro to expedite common repetitive production procedures and make editing significantly more efficient.

Upgraded from the original Vegas Pro Production Assistant application which launched in May 2009 and developed in partnership with leading Sony Vegas Pro training tools and software developers VASST, this new version of Sony Vegas Pro Production Assistant plug-in now offers additional batch processing tools, a hands-free media card processes and numerous workflow enhancements, such as auto trim and lower third management, to dramatically increase pipeline efficiency for broadcast and creative video editing professionals.

"Many production houses, especially broadcast studios, often need to create additional custom scripts or small software applets to perform routine, tedious tasks, which wastes time and creates extra work for teams already facing limited budgets and tight deadlines," Dave Chaimson, vice president of global marketing for Sony Creative Software. "Sony Vegas Pro Production Assistant 2 used with Vegas Pro provides a much faster and more seamless software solution by automating many of these common editing tasks. Using Vegas Pro Production Assistant 2, editors can cut project time in half by having the software handle tasks such as processing footage directly from the camera media card, outputting a single source-file to any social media site, disc, or mobile device in various aspect ratios and bitrates; and automatically controlling other procedures such as trims, slugs, cataloging and lower thirds."

  New Vegas Pro Production Assistant 2 Feature Highlights


    Hands-Free Media Card Workflow
    -- Using the Hands-Free Media Card Workflow, editors can automate
     the entire import, edit and render process using custom templates
     and rely on the software to automate final output delivery. By
     allowing a project to be completely hands-free from card insertion
     to project delivery, this new tool provides exceptional benefits for
     production trucks and field editors.
    Additional Batch Processes
    --Hundreds of batch processes are now available to streamline
     editing and delivery workflow with the Batch Process tool. Editors
     can now automate the process of preparing content for multiple
     destinations such as social media sites, discs or mobile devices in
     various aspect ratios and bitrates from a single source. Several key
     batch processes in Vegas Pro Production Assistant include:
      --Process Using Audio or Video Effects: Quickly apply frequently
       used audio and video effects to a single file or selection of files
       through batch processing.
      --------------------------------------------------------------------
      -- Add Video Bumpers: By auto-inserting "opening/closing files"
       as a batch process, editors can create an automated workflow to
       ensure timestamps, broadcast loops and bars/tone are consistently
       used for every project.
      ------------------------------------------------------------------
      --Render: Perform tasks like rendering with and without a network
       bug, or rendering before and after FX or other batch processing is
       completed to make multiple versions of videos.
      -------------------------------------------------------------------
    Template Creation Assistant
    --The template creation assistant offers editors more control over
     creating rich templates by streamlining tasks such as repeating
     slugs, inserting, generating, removing slugs and closing the gaps or
     expanding the size of slugs to match the media.
    Auto-Trim
    -- This new feature provides users with additional editing speed by
     automatically trimming pre- and post- roll from selected events on
     the timeline, helping to eliminate time wasted on the tedious but
     often necessary process.
    Annotated Slugs
    --Annotated slugs automatically label each piece of media for easy
     identification and organization providing a unique solution for
     editing workflows that are sharing the same system.
    Automated File-Based Catalog Transfers
    -- Automated transfer ensures that your file-based media moves
     quickly and seamlessly from memory card to hard drive.
    Lower Third Insertion
    --Rather than relying on presets, editors can create and manage
     custom lower thirds, saving time and enabling greater project
     personalization.


  Price and Availability

Vegas Pro Production Assistant 2 software is scheduled to be available on October 11, 2010 at retailers worldwide and for purchase online at www.sonycreativesoftware.com. Manufacturer's Suggested Retail Price (MSRP) for Vegas Pro Production Assistant 2 software is U.S. $199.95. Upgrades from the previous version of Vegas Pro Production Assistant are available for U.S. $79.95 from www.sonycreativesoftware.com.

About Sony Creative Software

Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, music, DVD, Blu-ray Disc™, and audio production. The company develops applications that integrate with and enhance use of Sony cameras and other hardware devices. Sony Creative Software customers span the globe and include seasoned professionals in the film, television, video game, and recording industries, as well as students, educators, hobbyists, and enthusiasts. For more information about professional and consumer products, visit www.sonycreativesoftware.com.

Vegas is a trademark or registered trademark of Sony Creative Software Inc. in the U.S. and other countries. All other trademarks or trade names mentioned are the property of their respective owners.

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SOURCE: Sony Creative Software

CONTACT: Shannon McPhee, Shannon_mcphee@bhimpact.com, or Jessie
Comstock, +1-310-473-4147, Jessie_comstock@bhimpact.com, both of Bender/Helper
Impact, for Sony Creative Software

Web Site: http://www.sonycreativesoftware.com/