Beyonce Releases "Live At Roseland" App

FULL CONCERT WITH BEHIND THE SCENES AND SURPRISE CONTENT FOR THE AVID BEYONCE FAN

APP AVAILABLE STARTING TODAY

PR Newswire
NEW YORK
Jan 5, 2012

NEW YORK, Jan. 5, 2012 /PRNewswire/ -- Parkwood Entertainment/Columbia Records -- Beyonce's sold-out four nights at New York's famed Roseland Ballroom back in August was a resounding success with the first night's tickets selling out in a record 22 seconds. "4 Intimate Nights With Beyonce" was a fan and critical favorite with Rolling Stone Magazine declaring that the club had turned into a coliseum with Beyonce's "rafter-rattling force."

The energy and the magic of those nights were captured forever and released last month as "Live At Roseland: The Elements Of 4" deluxe package, a two-disc DVD concert film executive produced by Beyonce for her own Parkwood Entertainment company, in association with Columbia Records.

The global entertainer partnered with Treemo Labs to create the "Beyonce: Live At Roseland" App, which is available today. http://bit.ly/Beyonce_Roseland. This marks an alternative distribution model for long-form content that was previously only available on DVD.

The "Beyonce: Live At Roseland" App is a unique, immersive experience for Beyonce's fans with music, concert footage and incredible photographs that tell the story of what it was like to be on stage and backstage with Beyonce during her performances at the Roseland Ballroom.

"Offering all of these materials in an App represents an industry first and demonstrates again why Beyonce is a music and entertainment industry visionary," said Brent Brookler, CEO and founder, Treemo Labs. "We're extremely fortunate to have been able to work with her and her team on this project."

The App, available for iPhones® and iPads®, features the full Roseland concert and a photo gallery containing over 25 photos with pinch and zoom capabilities, all of which do not require an Internet connection to view. Additionally, the app enables fans to download the bonus video content -- "Behind The Stage" from Roseland and "Behind The Camera" from Beyonce's music videos. Fans can also share photos and the concert app with friends via social media or email.

Track listing for "Beyonce: Live At Roseland" App:

The Journey B "4"...

    1. Intro
    2. I Wanna Be Where You Are
    3. No, No, No Part 1
    4. No, No, No Part 2
    5. Bug A Boo
    6. Bills, Bills, Bills
    7. Say My Name
    8. Jumpin' Jumpin'
    9. Independent Women Part 1
    10. Bootylicious
    11. Survivor
    12. Bonnie And Clyde
    13. Crazy In Love
    14. Dreamgirls
    15. Irreplaceable
    16. Single Ladies (Put A Ring On It)

"4"

    1. I Care
    2. I Miss You
    3. Run the World (Girls)
    4. 1+1
    5. Party
    6. Love on Top
    7. Best Thing I Never Had
    8. Countdown
    9. Rather Die Young
    10. End of Time
    11. I Was Here

"Live At Roseland" concert film was directed by Beyonce, Ed Burke and Anthony Green, and executive produced by Beyonce for Parkwood Entertainment, in association with Columbia Records.

About Treemo Labs:

Founded in 2005, Seattle-based Treemo Labs provides the most robust mobile apps publishing platform with integrated social media, social networking, location services and gaming powered by advanced, web-based, content management tools. Treemo's Appavideo and Appafolio products enable companies, artists and anyone to create amazing, custom video and photo, portfolio and presentation iPhone® and iPad® apps. Treemo Labs has built and manages apps for some of the biggest brands in the world, including: 60 Minutes, CBS News, 48 Hours, Rick Steves, CNET, Big Brother, The Source, Survivor, Nirvana Nevermind (video app) and Smiley Central. For more information, visit www.treemolabs.com.

SOURCE Parkwood Entertainment/Columbia Records

SOURCE: Parkwood Entertainment/Columbia Records

Beyonce Releases "Live At Roseland" App FULL CONCERT WITH BEHIND THE SCENES AND SURPRISE CONTENT FOR THE AVID BEYONCE FAN APP AVAILABLE STARTING TODAY

PR Newswire

NEW YORK, Jan. 5, 2012 /PRNewswire/ -- Parkwood Entertainment/Columbia Records -- Beyonce's sold-out four nights at New York's famed Roseland Ballroom back in August was a resounding success with the first night's tickets selling out in a record 22 seconds.  "4 Intimate Nights With Beyonce" was a fan and critical favorite with Rolling Stone Magazine declaring that the club had turned into a coliseum with Beyonce's "rafter-rattling force."

The energy and the magic of those nights were captured forever and released last month as "Live At Roseland: The Elements Of 4" deluxe package, a two-disc DVD concert film executive produced by Beyonce for her own Parkwood Entertainment company, in association with Columbia Records.

The global entertainer partnered with Treemo Labs to create the "Beyonce: Live At Roseland" App, which is available today. http://bit.ly/Beyonce_Roseland.  This marks an alternative distribution model for long-form content that was previously only available on DVD.     

The "Beyonce: Live At Roseland" App is a unique, immersive experience for Beyonce's fans with music, concert footage and incredible photographs that tell the story of what it was like to be on stage and backstage with Beyonce during her performances at the Roseland Ballroom.

"Offering all of these materials in an App represents an industry first and demonstrates again why Beyonce is a music and entertainment industry visionary," said Brent Brookler, CEO and founder, Treemo Labs.   "We're extremely fortunate to have been able to work with her and her team on this project."

The App, available for iPhones® and iPads®, features the full Roseland concert and a photo gallery containing over 25 photos with pinch and zoom capabilities, all of which do not require an Internet connection to view. Additionally, the app enables fans to download the bonus video content -- "Behind The Stage" from Roseland and "Behind The Camera" from Beyonce's music videos.   Fans can also share photos and the concert app with friends via social media or email.

Track listing for "Beyonce: Live At Roseland" App:

The Journey B "4"...

  1. Intro  
  2. I Wanna Be Where You Are
  3. No, No, No Part 1
  4. No, No, No Part 2
  5. Bug A Boo
  6. Bills, Bills, Bills
  7. Say My Name
  8. Jumpin' Jumpin'
  9. Independent Women Part 1
  10. Bootylicious
  11. Survivor
  12. Bonnie And Clyde
  13. Crazy In Love
  14. Dreamgirls
  15. Irreplaceable
  16. Single Ladies (Put A Ring On It)

"4" 

  1. I Care  
  2. I Miss You
  3. Run the World (Girls) 
  4. 1+1 
  5. Party
  6. Love on Top
  7. Best Thing I Never Had
  8. Countdown
  9. Rather Die Young
  10. End of Time
  11. I Was Here

"Live At Roseland" concert film was directed by Beyonce, Ed Burke and Anthony Green, and executive produced by Beyonce for Parkwood Entertainment, in association with Columbia Records.

About Treemo Labs:

Founded in 2005, Seattle-based Treemo Labs provides the most robust mobile apps publishing platform with integrated social media, social networking, location services and gaming powered by advanced, web-based, content management tools. Treemo's  Appavideo and Appafolio products enable companies, artists and anyone to create amazing, custom video and photo, portfolio and presentation iPhone® and iPad® apps. Treemo Labs has built and manages apps for some of the biggest brands in the world, including: 60 Minutes, CBS News, 48 Hours, Rick Steves, CNET, Big Brother, The Source, Survivor, Nirvana Nevermind (video app) and Smiley Central. For more information, visit www.treemolabs.com.

SOURCE Parkwood Entertainment/Columbia Records

CONTACT: For more information on Beyonce: Yvette Noel-Schure, yns@parkwoodent.com, yns@schuremedia.com, +1-212-302-8400; or for more information on Treemo Labs: Andrew Ryan, maxborgesagency, andrewryan@maxborgesagency.com, +1-305-374-4404 ext. 151


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