Gracenote and INVIDI Team for Targeted TV Advertising System, Identifying Programs and Ads Watched in Real Time
INVIDI to Provide Ad Decisioning Technology Bringing Addressable Advertising to the Living Room
Jan 16, 2013
EMERYVILLE, Calif., Jan. 16, 2013 /PRNewswire/ -- Gracenote® is teaming with INVIDI, a leader in advanced television advertising solutions, to develop an addressable advertising system that can identify what TV programs and commercials viewers are watching in real time and determine which commercials should play next.
Typically TV viewers experience the same commercials regardless of their household needs, income or unique profile. Gracenote will shift this paradigm by bringing the same targeting capabilities common with Internet advertising to viewers in the living room. Gracenote is combining its advanced audio and video fingerprinting technology, which identifies what viewers are currently watching, with INVIDI's addressable television technology software, which can determine which ads to target to specific audiences.
Gracenote will tap into INVIDI's ad decisioning engine to allow advertisers to select certain households and individual audience demographics and target them with specific commercials, giving them a measurable way to place television advertising in front of a desired audience, while increasing advertising inventory and revenue opportunities for broadcasters. The combination of Gracenote recognition technology with INVIDI ad decisioning will provide advertisers the ability to dynamically insert ads into broadcast programming to better reach the preferred audience.
"We are entering a new era of television advertising, where focus and relevance rules," said Stephen White, president of Gracenote. "This partnership with INVIDI allows us to deliver an addressable advertising solution that will change and enhance the TV advertising experience, as well as allow media planners to execute and monetize their advertising campaigns to maximize their ad opportunities."
INVIDI's addressable advertising system is designed to protect the privacy of all users and user information. Using public domain demographic information and other pre-determined viewer metrics, INVIDI provides the ability to better understand TV audiences and selectively target viewers. The solution increases the relevance of advertisements to unique audiences, without compromising viewer privacy.
"INVIDI is committed to making addressable advertising available across every platform for the benefit of advertisers and end users alike," said Bruce Anderson, INVIDI's chief technology officer. "We believe Gracenote's technology combined with INVIDI's is a big leap forward in inserting real linear content that is most relevant to the end viewer. We look forward to working alongside Gracenote to bring this technology to the marketplace."
Gracenote, Inc. provides music and video metadata and recognition technologies to the world's hottest entertainment products and brands. The company's partners in the entertainment community include major music publishers and labels, prominent independents and movie studios and television networks. A wholly owned, independent subsidiary of the Sony Corporation of America (SCA), Gracenote has offices in Tokyo, Munich, Berlin, Seoul, and Taipei with worldwide headquarters in Emeryville, Calif. For more information, follow us at @GracenoteTweets and www.facebook.com/PoweredbyGracenote
About INVIDI Technologies Corporation
INVIDI Technologies Corporation is the world's leading addressable media solutions company. Our vision and expertise in building smart advertising systems provides unrivaled capability for delivering the right advertising message to the right audience with pinpoint accuracy and creates substantial monetary value for the cable, satellite, telco and advertising industries. INVIDI has developed unrivaled abilities to provide solutions across multiple platforms including IPTV as well as to various user equipment devices. INVIDI's unique approach to addressable advertising delivery, measurement and reporting is supported by an extensive portfolio of patents and other intellectual property. Our innovations in content delivery solutions and intellectual property development in targeted demographic media is the foundation for a wide array of advanced advertising capabilities. Digital technology has revolutionized media and INVIDI is making targeted addressable advertising more efficient, more effective and more available than ever. Visit www.invidi.com for more details or contact Michael Kubin ([email protected])
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