Sony Pictures Consumer Products Rocks The 80s With Launch Of Licensing Deals for Hit ABC Comedy Series THE GOLDBERGS
Apr 28, 2014
LOS ANGELES, April 28, 2014 /PRNewswire/ -- Sony Pictures Consumer Products will team up with leading licensed apparel and accessories manufacturer, Bioworld and customization leader CafePress Inc., to create the ultimate collection of user-created merchandise, in the premiere licensing partnerships for the hit ABC freshman series, THE GOLDBERGS.
SPCP announced that THE GOLDBERGS will bring 80s inspired apparel and accessories back to stores, capitalizing on the nostalgia trend among Gen X and Gen Y consumers and the massive all-family popularity of the breakout comedy series. With the series set in "1980-something," the line will borrow from pop cultural references across the decade for imagery to adorn the product line. Bioworld's first assortment of tee-shirts sports images of THE GOLDBERGS cast, spotlights catch-phrase lines from the series and celebrates lost but beloved icons of 80s such as VHS tapes, cassettes, brick-sized mobile phones and leg warmers. Some of the designs will be created with an authentic vintage feel, as though the tee-shirts were actually printed in the 80s.
Products featuring the fun throwback look of the 80s showcased in THE GOLDBERGS will also soon be available on CafePress.com. CafePress' unique platform enables fans to create and share designs inspired by favorite TV shows on hundreds of products including T-shirts, technology cases and drinkware accessories. CafePress was selected because it is considered an industry leader in the customization space and is highly regarded for its ability to enhance partner brands through unparalleled fan engagement, multi-channel distribution and considerable product selection.
THE GOLDBERGS is ABC's number one new comedy this season, with 42.8M total viewers.* The freshman comedy is also ranked number one in its Tuesday time period this season across both broadcast and cable.**
THE GOLDBERGS are a loving family-- just with more yelling. Before parenting blogs and peanut allergies, there was a simpler time called the '80s. For geeky young Adam (Sean Giambrone), these were his wonder years, and he captured every crazy moment with his video camera. Mom Beverly (Wendi McLendon-Covey) the "smother," is an overprotective matriarch with zero boundaries. Dad Murray (Jeff Garlin) is gruff and sometimes oblivious. Erica (Hayley Orrantia) is popular and terrifying. Barry (Troy Gentile) is overly emotional but has mad rap skills. Beloved grandfather "Pops" (George Segal) is a Don Juan schooled in the ways of love.
Based on the real-life experiences and family of series creator, Adam F. Goldberg, THE GOLDBERGS stars Wendi McLendon-Covey ("Bridesmaids"), Sean Giambrone, Troy Gentile ("Good Luck Chuck"), Hayley Orrantia ("The X Factor"), with George Segal ("Just Shoot Me") and Jeff Garlin ("Curb Your Enthusiasm"), with narration by Patton Oswalt ("Ratatouille"). The series is executive produced by Adam F. Goldberg and Doug Robinson and produced by Happy Madison Productions, Adam F. Goldberg Productions and Exhibit A Productions in conjunction with Sony Pictures Television.
Sony Pictures Consumer Products manages the studio's film and television merchandising, licensing and retail opportunities for Sony Pictures Entertainment Inc. for current and library properties by working with manufacturers (licensees) and retailers to create quality products and services and increase consumer awareness. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; home entertainment acquisition and distribution; worldwide television networks; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 142 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.
*Source: NPower, Total Reach, P2+, 6+ min qualifier, originals only, 9/23/13-3/23/14)
**Source: US AA%, Live+SD, A18-49 Rtg, Tues 9-9:30PM strict daypart, 9/23/13-3/18/14, excludes weeks where original Goldbergs did not air.
SOURCE Sony Pictures Consumer Products
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