BEYONCE And #BeyGOOD Team Up With STATE Bags For 2014 Back To School Program
"Pep Rallies For Good" Planned in Charlotte, Baltimore, Washington DC, Philadelphia, Newark And New York City
Aug 11, 2014
NEW YORK, Aug. 11, 2014 /PRNewswire/ -- BEYONCE and #BeyGOOD will join forces with STATE Bags to bring school supplies to children in need in six cities. The #BeyGOODxSTATE GIVEBACKPACK Program will provide backpacks and school essentials to students in Charlotte, Baltimore, Washington DC, Philadelphia, Newark and New York City, as children prepare for the new school year.
In addition to providing over 2000 students with new backpacks this fall, the #BeyGOODxSTATE GIVEBACKPACK Program and STATE Bag's PackMen/Women will host high energy "pep rallies for good" to support local charities in each city. The rallies will be followed by a simulated shopping experience where all participating students will have the opportunity to stuff their #BeyGOOD STATE Bags with brand new school supplies.
In an effort to support as many youth as possible, shop.beyonce.com has made it easy for anyone to get involved. For a limited time, a special edition custom #BeyGOOD STATE Bag backpack will be available for purchase with all proceeds benefitting the 2014 Back To School Program initiative.
"STATE Bags addresses an immediate, growing need here in the US," says Scot Tatelman, STATE Bags co-Founder. "Our #BeyGOODxSTATE GIVEBACKPACK Program and inspirational bag drop events go beyond a simple material donation by providing children in underfunded communities the role models and motivation to beat the odds. Partnering with Beyonce's #BeyGOOD movement not only creates a platform for children to receive backpacks and school supplies for the upcoming year, but also drives them to reach their full potential."
Schedule for Bag Drops:
- August 18: Charlotte, NC - Communities in Schools
- August 21: Baltimore, MD- Family League of Baltimore in partnership with YMCA of Central Maryland
- August 22: Washington DC - DC Alliance of Youth Advocates
- August 27: Philadelphia, PA - Boys and Girls Club of Philadelphia
- August 29: Newark, NJ - SPARK Academy at KIPP School of Newark
- September 4: New York, NY – Brownsville/East NY public school in Brooklyn
Since its inception a year ago, #BeyGOOD, in partnership with global charity organizations, has reached more than 2 million people across the globe with tangible support. #BeyGOOD has aided in putting people back to work, restocked desperately depleted clothing donation centers and provided counseling, housing, food and medical assistance to the homeless, through an estimated 25 tons of clothing donations which assisted more than 20 global charity partners. #BeyGOOD has supported more than a dozen youth organizations that serve the most vulnerable and at risk young people that include those who are orphaned, homeless, neglected, compromised with violent crimes and sex trafficking, unemployed and physically challenged. Our goal is, and will always remain, to inspire people everywhere to be kind, to be charitable and to #BeyGOOD. In doing so, we make the world better, one good charitable action at a time. The movement continues. Get involved. www.Beyonce.com/BeyGOOD
About STATE Bags
STATE Bags is a Brooklyn-based benefit corporation whose mission goes beyond selling cool and classic bags. Created by husband and wife team, Scot & Jacqueline Tatelman, STATE was established in 2012 to serve children growing up in America's most underfunded neighborhoods, and amplifies the buy one give one model with its innovative GiveBackPack Program. Since launching, STATE has hand-delivered thousands of bags to students across the US. STATE executes motivational bag drop rallies, led by role-model figures in the STATE PackMen and PackWomen, propelling each student to be an agent of change in their community and beyond. The PackMen/Women are experienced child development specialists; their energetic and unique performance style is yet another reason why the GiveBackPack Program is such a groundbreaking, inspirational initiative that has invigorated students in at-risk neighborhoods nationwide.
For more information visit www.statebags.com
SOURCE Parkwood Entertainment/Columbia Records
For further information: For STATE Bags: Melissa Duren, Jennifer Bett Communications, firstname.lastname@example.org; or For BEYONCE: Yvette Noel-Schure, Parkwood Entertainment, email@example.com