Life-Size Breaking Bad Barrels Signed By Vince Gilligan & Bryan Cranston For Sale On Official Breaking Bad Store On 12/22/2014

Online Store Exclusively Offers Super Limited Edition Barrels for Sale

Dec 22, 2014

NEW YORK, Dec. 22, 2014 /PRNewswire/ -- Breaking Bad lovers, mark your calendars – on December 22 EST, the Official Breaking Bad Store at breakingbadstore.com is selling a limited number of life-sized, 55-gallon barrel prop replicas, signed by key cast members Bryan Cranston, Vince Gilligan, Bob Odenkirk and Dean Norris, for $5000 each.

Life-Size Breaking Bad Barrels Signed By Vince Gilligan & Bryan Cranston For Sale On Official Breaking Bad Store On 12/22/2014

Sony Pictures Home Entertainment and relentlessGENERATOR, an eCommerce solutions provider to the global entertainment industry, have partnered to offer this once-in-a-lifetime product to fans of the Emmy® award-winning series, which followed a teacher-turned-drug dealer, who resorts to a life of crime to pay for his chronic cancer treatments.

"We are happy to offer something of real value to the core Breaking Bad fans," said Marc Rashba, Vice President of TV Marketing, Sony Pictures Home Entertainment.  "A life-sized prop replica signed by the cast is a key way to give that unique opportunity to a really special fan base."

The barrels are an iconic symbol of the show, inspired by those oft-used by its main character, Walter White, to conceal his drug money, store methylamine and dispose of dead bodies.

"We're honored to be the exclusive retailer of such a unique item that is sure to resonate with every Breaking Bad fan," said Kevin Kiernan, GENERATOR's Vice President,
e-Commerce.  "We're ultimately in the business of bringing sensational products directly to fans from their favorite brands, and we couldn't think of a more appropriate way to do just that."

About relentlessGENERATOR
Sony DADC's relentlessGENERATOR provides direct-to-consumer marketing and commerce solutions to the entertainment industry, leveraging advanced platforms, proven processes, and skilled people to create profitable solutions for clients. Many of the biggest names in media rely on relentlessGENERATOR to build and maintain their online presences and successfully engage, activate, and sell directly to fans. relentlessGENERATOR provides these services on a global basis as an enterprise-wide solution for media brands that are embracing new, digital business models driven by rapidly-changing consumer habits.  For additional information, go to http://www.rgenerator.com.

Photo - http://photos.prnewswire.com/prnh/20141222/165793

SOURCE Sony DADC relentlessGENERATOR

For further information: Thai Randolph, VP, Consumer Marketing, Thai@rgenerator.com, (646) 653-8189


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