Stan Lee's POW! Entertainment Taps relentlessGENERATOR To Build Official Stan Lee Online Store

Online Store www.StanLeeStore.com to Offer Limited Edition Product Signed by Stan Lee

Apr 28, 2015

NEW YORK, April 28, 2015 /PRNewswire/ -- Stan Lee and POW! Entertainment announced today the launch of their official online store www.StanLeeStore.com, built in coordination with Sony DADC's relentlessGENERATOR, an eCommerce solutions provider for the global digital entertainment industry. It will launch today, Tuesday, April 28th.

The store, which will be stocked with specialty products including apparel, comic books, collectibles, cologne, and DVD's, will be updated monthly with new, curated Marvel products ranging from $10 to over $500. In addition to a broad selection of merchandise, the store will regularly feature limited quantities of product autographed by Stan Lee himself, from the hardcover anthology "75 Years of Marvel Comics: From the Golden Age to the Silver Screen," to framed prints from the "Super Emo Friends" collection by the artist JSalvador.

"We are thrilled to partner with iconic artist and creator Stan Lee and POW! Entertainment," said Dan Pelson, CEO, relentlessGENERATOR. "Stan's fans are passionate about his work, and we're excited to help bring them a tangible piece of the worlds he has created."

Previously, Stan Lee/POW! Entertainment products were sold via various third-party vendors linked to therealstanlee.com. In order to provide fans with a more seamless and dedicated experience, Lee and POW! Entertainment tapped relentlessGENERATOR to create a shopping experience that fans would find interesting and engaging.

"With so many diverse shopping options on the internet, this partnership provides fans the opportunity to find and purchase Stan Lee/POW! Entertainment products in one place for consumers all over the world," said Gill Champion, President, CEO and Director of POW! Entertainment.

About relentlessGENERATOR
Sony DADC's relentlessGENERATOR provides direct-to-consumer marketing and commerce solutions to the entertainment industry, leveraging advanced platforms, proven processes, and skilled people to create profitable solutions for clients. Many of the biggest names in media rely on relentlessGENERATOR to build and maintain their online presences and successfully engage, activate, and sell directly to fans. relentlessGENERATOR provides these services on a global basis as an enterprise-wide solution for media brands that are embracing new, digital business models driven by rapidly-changing consumer habits.  For additional information, go to http://www.rgenerator.com.

About POW! Entertainment:
POW! Entertainment Inc. (OTCQB:POWN) is a multi-media entertainment company founded by noted comic book writer Stan Lee together with award-winning producer Gill Champion and the late intellectual property specialist Arthur Lieberman.  POW!'s principals have extensive backgrounds in the creation and production of original intellectual properties, including some of the most successful entertainment franchises of all time.  POW! Is utilizing Stan Lee's historical background by perpetuating his legacy while creating and developing all new live-action films, television, digital games, merchandising, licensing and related ancillary markets, all of which contribute to global expansion.  POW! Partners with third parties and strategic alliances, including studios and networks, in the production and distribution of new POW! Character franchises.  For more information, visit http://www.powentertainment.com/.

SOURCE Sony DADC relentlessGENERATOR

For further information: Thai Randolph, VP, Marketing, Thai@rgenerator.com, (646) 653-8189


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