Sony Electronics and Kaleidescape Launch 4K Movie Bundle to Drive 4K Projector and Movie Player Purchases
Multi-studio promotion campaign conceived to expand the market for 4K HDR content
Sep 6, 2017
SAN DIEGO, Sept. 6, 2017 /PRNewswire/ -- At a special press briefing held during the 2017 CEDIA Expo, Sony Electronics and Kaleidescape announced today the availability of an exclusive 4K Movie Bundle promotion which has been specifically designed to deliver the ultimate 4K HDR experience to home theater enthusiasts.
The promotion features Sony 4K HDR projectors, which have been acknowledged as the leading projectors by CE Pro's Top 100 Integrators, along with the award winning Kaleidescape Strato 4K Ultra HD movie player. Any consumer who purchases a qualifying* Sony 4K HDR projector between now and March 31, 2018 will receive a bundle of ten 4K HDR movies, valued at up to $350.00, at no additional charge, from the Kaleidescape Movie Store**. This offer is also available to current owners of a qualifying Sony projector who then purchase a Kaleidescape Strato system between now and March 31, 2018. As a result, this promotional offer is expected to reach thousands of home theater enthusiasts.
The Sony/Kaleidescape 4K Movie Bundle features classic titles and new releases from a number of major studios, including Sony Pictures Home Entertainment, Universal Pictures Home Entertainment, 20th Century Fox Home Entertainment, and Warner Home Video. The bundle includes such recent hits as Spider-ManTM: Homecoming from Sony Pictures Home Entertainment.
As leaders in their respective categories, both companies stressed the importance of delivering the ultimate 4K HDR experience to demanding enthusiasts.
According to Mike Fasulo, President and COO of Sony Electronics, "This joint promotion with Kaleidescape underscores our unwavering commitment to provide the finest in 4K HDR entertainment. Thanks to efforts like these, we're confident that the overall market for 4K content will continue to grow across the industry."
Cheena Srinivasan, Founder and CEO of Kaleidescape, further stated, "We're pleased to partner on this promotion with Sony, the company that's synonymous with 4K innovation, and shares our vision for delivering the finest picture and sound quality."
This Sony/Kaleidescape 4K Movie Bundle will be highlighted in a variety of trade and enthusiast publications, as well as on Kaleidescape's website and Sony's Premium Home website. Both companies are collaborating on a number of efforts to bring this message to leading custom integrators.
* - Qualifying Sony projector models: VPL-VW285ES, VW365ES, VW385ES, VW675ES, VW885ES, VZ1000ES and VW5000ES
** - 4K movies from the Kaleidescape Movie Store require Strato or Strato C movie player.
MARVEL and all related character names: © & TM 2017 MARVEL. Spider-Man: Homecoming, the Movie ©2017 Columbia Pictures Industries, Inc. and LSC Film Corporation. All Rights Reserved.
Sony Electronics, Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K Ultra HD TVs. https://blog.sony.com/
Kaleidescape designs and manufactures movie players and servers that deliver an unparalleled cinematic experience. Tens of thousands of movie lovers around the world have chosen Kaleidescape for their home cinema. Kaleidescape's movie store, with over 11,000 movies and 2,000 TV seasons licensed from major motion picture and independent studios, offers the highest quality movies and TV shows available online, including the largest selection of spectacular 4K Ultra HD and 4K HDR titles. Founded in 2001 and headquartered in Sunnyvale, California, Kaleidescape sells its products through custom integrators throughout the world. For more information, please visit kaleidescape.com.
SOURCE Sony Electronics
For further information: Sony Electronics, Inc., Head of Corporate Communications, Cheryl.Goodman@sony.com, 858-942-4079 or Kaleidescape, Inc., Liz.Savery@Kaleidescape.com