PlayStation® 2 Touring Attraction Makes Appearance at Voodoo Music® Festival for Consumer Sampling Opportunity

The PlayStation® 2 Touring Attraction will be on site at the Voodoo Village at The VOODOO MUSIC® FESTIVAL Saturday, October 28th in New Orleans' City Park, Sony Computer Entertainment America Inc. announced today. The 68-foot truck features 30 PlayStation 2 kiosks allowing consumers the opportunity to experience the hottest new computer entertainment system and sample various games from the massive launch library of 26 titles.

(Photo: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a )

Shooting Gallery, the New York-based diverse multimedia company, created the Voodoo Lounge -- a weekend-long series of all-night music events and parties. Held at the Contemporary Arts Center (900 Camp Street), the festival will keep the crowds pumped with the best in musical entertainment along with an interactive Shooting Gallery Voodoo Village presented by PlayStation 2, and a Vendor Village for concertgoers to explore.

As "Official Voodoo Village Sponsor," Sony Computer Entertainment America builds upon its innovative grassroots and broad-based consumer marketing initiatives for the PlayStation brand. The partnership is one facet of Sony Computer Entertainment America's underground marketing programs designed to build brand equity for the PlayStation 2 computer entertainment system. The partnership also enhances further penetration into the overall entertainment market and brings the PlayStation 2 experience to an ever-broadening audience, particularly those seeking new forms of interactive computer entertainment.

"Presence at the Voodoo Music® Festival fits perfectly with our goals of growing our 'Imaginator' demographic," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America Inc. "Over the past couple of years we have witnessed a increasing interest that the music industry has taken with computer entertainment. Both industries recognize the value in collaborative efforts as a means to provide consumers with the most compelling computer entertainment experience. The Voodoo Music® Festival is the perfect venue to present the PlayStation 2 as it targets consumers who are technologically savvy and are especially interested in exploring new forms of entertainment."

The line-up for the main stages includes Stone Temple Pilots, Eminem, 311, Ben Harper and the Innocent Criminals, Cypress Hill, Counting Crows, Live, Blues Traveler, Cowboy Mouth, Guster, Section 8, Black Eyed Peas, Galactic, The Getaway People, Will Hoge, Tuba and Rahzel.

VOODOO tickets are on sale now for $24.50 at http://www.voodoomusicfest.com/, or any Ticketmaster Ticket Center or by calling 504-522-5555. Tickets for Shooting Gallery's Voodoo Lounge are also available through the Web site or Ticketmaster for $18 per night.

A portion of all ticket sales will be donated to PAX -- The Movement to End Gun Violence and their student activist network, PAX Students. For more information on PAX, send an e-mail to info@paxstudents.org or to sign their Youth Petition To End Gun Violence, visit www.paxpetition.org.

The VOODOO MUSIC® FESTIVAL is created and produced by Rehage Entertainment, Inc. and presented by Vedalabs. Stage sponsors are Shooting Gallery, RollingStone.com, Barq's, iCAST, and Cox Communications. Additional sponsors include Gambit Weekly, Yahoo! Internet life, KKND, US Airways, Sprint PCS, NOLA.com, M@x Racks, The Sheraton New Orleans and Guitar Center. Talent for VOODOO is being booked by Mad Booking in association with Rehage Entertainment, Inc.

Rehage Entertainment is a New York/New Orleans based management, marketing and production company specializing in the creation and development of entertainment properties. VOODOO MUSIC® FESTIVAL is a Rehage Entertainment property.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation game console and the PlayStation 2 computer entertainment system. As the best-selling home console of all time, a PlayStation can be found in more than one out of every four U.S. households. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, doubling as a videogame system and a DVD-Video player, while incorporating the capability to be used as a network terminal in the coming broadband era.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation game console and develops, publishes, markets and distributes software for the PlayStation game console and the upcoming PlayStation 2 computer entertainment system for the North American market. The company also manages the U.S. third party licensing program. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

View the Voodoo Music Festival live via a Webcast at http://www.voodoomusicfest.com/, http://www.rollingstone.com/, or http://www.icast.com/.

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PRN Photo Desk, 888-776-6555 or 201-369-3467

SOURCE: Sony Computer Entertainment America, Inc.

Contact: Stephanie Iwamasa of Sony Computer Entertainment America Inc.,
650-655-6083, or stephanie_iwamasa@playstation.sony.com; or Sonya Conway,
213-489-8207, or conways@fleishman.com, for Sony Computer Entertainment
America Inc.

Website: http://www.voodoomusicfest.com/

Website: http://www.playstation.com/