Columbia TriStar Television Distribution's 'Sheena' Scores Highest Rating to Date;
Series Continues as the Second Most Popular Action Hour of the New Season
CULVER CITY, Calif.
"Sheena," the new weekly series from Columbia TriStar Television Distribution (CTTD), scored its highest numbers to date for the week of October 30, posting a 2.3 GAA Household Rating. A 10% increase from it prior week, the program is in solid second place among all new weekly action hours, out performing new and returning programs including "Baywatch Hawaii," "The Lost World," "Relic Hunter," and "Queen of Swords."
'Sheena's' early success demonstrates not only the huge appeal of Gena Lee Nolin but the weekend audiences' ability to cut through the clutter of sports, movies and other programming to a viewing destination that clearly is establishing loyalty," commented Russ Krasnoff, Executive Vice President, Programming, CTTD.
In addition to its national performance, "Sheena" is proving to be a ratings winner in a number of key markets through the first two weeks of November sweeps:
Saturday at 5:00P on KDAF in Dallas
Sheena delivers a 3.8 household rating, up +27% over its Xena lead-in (3.0 Rating from 4-5P). What's more, Sheena improves +19% over Baywatch's performance in the time period last year (3.2 in Nov. 99).
Sunday at 8:00P on KTVD in Denver
Sheena delivers a 2.4, up +20% over what Baywatch did in the same time period last year (2.0 in Nov. 99).
Sunday at 12:00M on WFTV in Orlando
Sheena delivers a 2.0, up +25% over what NY Undercover did in the time period last year (a 1.6 in Nov. 99).
Saturday at 4:00P on KPLR in Saint Louis
Sheena delivers a 4.2, up +8% over what Hercules did in the time period last year (a 3.9 in Nov. 99).
Saturday at 12:00N on WFVT in Charlotte
Sheena delivers a 2.4, up +41% over what Honey, I shrunk The Kids did in the time period last year (a 1.7 in Nov. 99).
"Sheena" was developed and produced in association with CTTD by Douglas Schwartz ("Baywatch") and Steven L. Sears ("Xena: Warrior Princess"). Based on the classic comic book of the '30s and '40s, the show revolves around the adventures of a brave and beautiful defender of a tropical paradise threatened by modern civilization.
Columbia TriStar Television Distribution is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a division of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution, television production and distribution, worldwide channel investments, home video acquisition and distribution, operation of studio facilities, development of new entertainment products, services and technologies, and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web <http://www.spe.sony.com/>.
SOURCE: Columbia TriStar Television Distribution
Contact: Paul Nichols of CTTD, 310-244-6630