SoapCity 'Sells the Store' for the Holidays!

Soap opera fans need not leave the comfort of their homes (and televisions!) this holiday season to find the perfect gift for fellow fans of daytime dramas. They just have to log onto http://www.soapcity.com/, the premiere online destination for soap opera buffs, and head to The SoapCity Store.

The SoapCity Store features hundreds of items created with the soap lover in mind -- from exclusive merchandise like the Days of our Lives Christmas ornaments and the collectible "Erica Kane" doll to cozy embroidered logo PJ's and swimsuit calendars uncovering some of the hunkiest studs in soapdom. This year, SoapCity.com is offering the ultimate e-commerce experience for any soap lover -- the chance get all of their holiday shopping done in just one click, by buying the entire SoapCity Store! This once-in-a-lifetime cornucopia of soap-related merchandise is priced at $5,000.

"When it comes to passion and devotion, soap opera fans demonstrate a deep loyalty in every aspect of their lives," states SoapCity Vice President and General Manager, Mary Coller. "We've seen this at The SoapCity Store, where fans dig deep to obtain the many exclusive items that are available nowhere else."

SoapCity's "Buy the Store" offer includes a package of one of each of the 115 items featured in the store. To make this package really special, many of the items will be autographed by the stars of their favorite daytime dramas.

If you don't have $5,000 on hand to get the whole store, there are many festive, affordably priced items from which to choose. How about a plush and cuddly The Young & The Restless Holiday Bear or a Days of our Lives -- Romantic Couples thermal mug to warm your nights? The SoapCity Store offers dozens of both new and seasonal soap-inspired items that represents all your favorite daytime dramas -- new, old and even dearly departed -- from Passions to Guiding Light to Another World.

So, just pull out the scotch tape, wrapping paper and tinsel, and then simply log onto SoapCity.com. Your holiday shopping is as close as your keyboard...

  NEW holiday items now available at The SoapCity Store:
  --  Christmas Tree Ornament Set ($45) -- Days of Our Lives
  --  Men of Days Poster ($9.99) -- Days of Our Lives
  --  Men of Days 2001 Calendar ($12.99) -- Days of Our Lives
  --  "Bo & Hope" and "John & Marlena" Spa Kits ($17.99 each) -- Days of Our
      Lives
  --  Days Sports Watch ($42.99) -- Days of Our Lives
  --  Days Frosted Frames in Lavender, Yellow, Blue, and Green ($17.99
      each) -- Days of Our Lives
  --  Days of Our Lives Pajama Set ($49.99) -- Days of Our Lives
  --  Mattel™ Marlena Evans-Black (Deidre Hall) doll ($39.95) -- Days of
      Our Lives
  --  2001 Calendar of Cast Members ($12.99) -- The Young & The Restless
  --  Y&R Cookbook Set ($27.99) -- The Young & The Restless
  --  Y&R Holiday Bear ($9.99) -- The Young & The Restless
  --  Newman Shot Glass ($5.49) -- The Young & The Restless
  --  Genoa City Thermal Coffee Mug ($11.99) -- The Young & The Restless
  --  Crimson Light Coffee Mug ($9.99) -- The Young & The Restless
  --  Mattel™ Erica Kane (Susan Lucci) doll ($59.99) -- All My Children
  --  B&B Silver Note Pad ($19.99) -- The Bold and the Beautiful
  --  Guiding Light T-shirt ($18.99) -- Guiding Light
  --  As the World Turns T-shirt ($18.99) -- As the World Turns
  --  Passions Boxer Shorts ($22.00) -- Passions

  About SoapCity

SoapCity, The Soap Opera Capital of the World™, located at http://www.soapcity.com/ is Sony Pictures Digital Entertainment's premiere soap opera destination. The site provides extensive coverage, updated daily, for daytime dramas and hosts the official sites for top soaps, The Young and The Restless, Guiding Light, Days of our Lives, and As the World Turns. SoapCity is driven by a fan-based community eager to connect with their favorite shows. With live Web casts, celebrity chats, fashion and style reviews, up-to-the-minute news and its e-commerce destination, The SoapCity Store, SoapCity has emerged as the number one Soap Opera entertainment hub.

SOURCE: SoapCity

Contact: Sal Cataldi, sal@cataldipr.com, or Carrie Nork, both of Cataldi
PR/NYC, 212-244-9797, for SoapCity; or Lisa DeLucia of Sony Pictures Digital
Entertainment, 310-840-8955, ldelucia@sonypictures.com

Website: http://www.spe.sony.com/

Website: http://www.soapcity.com/