Sony Pictures Digital Entertainment Names John Henderson Vice President, The Ad Sales Network

David Elkins Joins Team as Director of Eastern Sales


Sony Pictures Digital Entertainment (SPDE), today announced that John Henderson has been named vice president of the Sony Ad Sales Network, SPDE's online advertising sales organization. In this position, Henderson is responsible for the national sales of online advertising and sponsorship opportunities, as well as the marketing efforts across all of The Ad Sales Network's dynamic online properties. David Elkins also was announced as director of Eastern sales and sponsorships, reuniting with Henderson with whom he served in a similar capacity at NBCi.

The scope of Henderson's business includes the studio's film and TV sites; SoapCity; The; Sony Online Entertainment, which features gaming sites such as the popular "EverQuest"; Sony Music, as well as affiliate sites, including IFILM. He also will create opportunities for broadband advertising and software sponsorships with Screenblast, an innovative broadband creativity platform. Henderson is based in New York.

"Under John's leadership, The Ad Sales Network will continue to grow as a popular marketing vehicle for a variety of advertisers," said SPDE Senior Vice President Patrick Kennedy. "His proven expertise in advertising sales and understanding of online sponsorship strategies will enable us to provide targeted, relevant marketing opportunities for companies interested in reaching our valuable demographics through very well branded properties."

SPDE's Ad Sales Network is at the vanguard of next-generation media, providing an innovative, easy and effective means for clients to target all desired market segments. As the broadband market emerges and content offerings grow, Henderson's efforts will expand The Ad Sales Network's position as a developer of original advertising programs tailored to help clients maximize the advantage of high-speed access.

"I am thrilled to have the opportunity to guide such innovative sponsorship and advertising opportunities," said Henderson. "SPDE's Ad Sales Network is truly at the forefront of enabling next-generation media buyers to easily and effectively target a vast array of desired market segments."

Henderson brings over fifteen years of traditional media sales background as well as strategic experience in Internet management to his position at SPDE. He has created and managed integrated opportunities between NBCi and the NBC Television Network as vice president, sales for NBCi, and supervised all media sales, partnerships and sponsorship deals as director, advertising sales for The Walt Disney Company's

His resume includes CNBC-TV as director, East Coast sales, Turner Entertainment, as account manager for Turner Broadcasting System (TBS) and Turner Network Entertainment (TNT), and Buena Vista Television Ad Sales as account executive.

David Elkins joins the Sony Ad Sales Network from NBCi, where he served as Director of Ad Sales and Sponsorships under John Henderson. Prior to NBCi, Elkins was sales manager and account executive for WPI Advertising (The AT&T National Directories), where he was the all-time leading revenue producer. Elkins is a graduate of the University of Maryland with a degree in English Language and Literature.

Sony Pictures Digital Entertainment (SPDE), an operating unit of Sony Pictures Entertainment (SPE), oversees the activities of SPE's digital production and online assets including Sony Pictures Imageworks, Sony Online Entertainment, SoapCity, and all of the studio's online promotional presence. SPDE focuses on three areas: 1) producing and developing visual effects and computer-generated imaging (CGI), digital character animation, and original content for motion picture, television, online and PlayStation audiences; 2) developing new forms of online entertainment; and 3) leading SPDE's efforts to provide online, open-access video-on-demand, interactive television and the distribution of new forms of digital content and services over the emerging broadband IP (Internet Protocol) networks.

Sony Pictures Entertainment (SPE) is a division of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution, television production and distribution, worldwide channel investments, home entertainment acquisition and distribution, operation of studio facilities, development of new entertainment products, services and technologies, and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web

For further information, please contact: Don Levy of Sony Pictures Digital Entertainment, +1-310-840-7315,


SOURCE: Sony Pictures Digital Entertainment

Contact: Don Levy of Sony Pictures Digital Entertainment,