989 Sports™ and the Denver Broncos Bring the PlayStation®2 Football Frenzy to Colorado Wal-Mart Locations

Winner of NFL Gameday™ Tournament Held at Four Colorado Wal-Mart Locations Will Be Awarded Tickets to a Denver Broncos Game and Entrance to Compete In Tournament Championships at INVESCO Field at Mile High


Sony Computer Entertainment America Inc. and the Denver Broncos announced today that they will team with Wal-Mart for the PlayStation®2 Football Frenzy promotion. Individuals visiting specified Wal-Mart stores will have the opportunity to receive autographs from Denver Broncos alumni players, meet Denver Broncos Cheerleaders and compete in NFL GameDay tournaments for the chance to win two tickets to attend a sold-out Denver Broncos home game. In addition, winners will attend a luncheon at INVESCO Field at Mile High on December 16, 2001 to compete in the tournament championships. The grand prize winner of the tournament championships will be awarded a PlayStation 2 computer entertainment system, a copy of NFL GameDay 2002 and tickets to the 2002 Denver Broncos regular season home opener.

(Photo: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a )

"We are thrilled to team up with the Denver Broncos to bring football fans and PlayStation fans alike the opportunity to meet some of their favorite players and compete in the PlayStation 2 Football Frenzy tournament," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America Inc. "989 Sports continues to align the best in PlayStation football action with the best teams in the NFL, demonstrating our commitment to providing fans with the ultimate sports experience, both on and off the field."

No other football title replicates the competition of the NFL like NFL GameDay. Featuring graphically impressive stadiums and player models, NFL GameDay 2002 offers intense football gameplay and exceptional NFL realism. Coupled with realistic animations depicting players in amazing detail and an array of on-field actions including "shoestring" catches and drag down tackles and shoves, NFL GameDay truly captures the intensity of the NFL and translates to unadulterated football action.

The following locations will play host to the Sony Computer Entertainment America and Denver Broncos' PlayStation 2 Football Frenzy promotion:

   October 27, 2001 (4:00 p.m. - 6:00 p.m.)
   Castle Rock Wal-Mart (4400 Front Street, Castle Rock, CO. 80104)
   Scheduled to appear:  Denver Bronco Deltha O'Neal

   November 3, 2001 (2:00 p.m. - 4:00 p.m.)
   Parker Wal-Mart (11101 So. Parker Rd., Parker, CO. 80134)
   Scheduled to appear:  Denver Bronco Alumni Steve Sewell

   November 10, 2001 (2:00 p.m. - 4:00 p.m.)
   Highlands Ranch Wal-Mart (6675 Business Ctr. Dr., Highlands Ranch,
    CO. 80130)
   Scheduled to appear:  Denver Bronco Kenoy Kennedy

   November 17, 2001 (2:00 p.m. - 4:00 p.m.)
   Englewood Wal-Mart (601 Englewood Pkwy., Englewood, CO. 80110)
   Scheduled to appear:  Denver Bronco Alumni Jim Ryan

   December 16, 2001 (11:00 a.m. - 3:00 p.m.)
   PlayStation 2 Football Frenzy Tournament Championships and Luncheon
    (not open to the public)
   Champions Club, INVESCO Field at Mile High
   Scheduled to appear:  Denver Bronco Alumni Billy Thompson

The Denver Broncos Football Club is in its 42nd year of existence. The team came into being as a charter member of the AFL in 1960, then joined the NFL prior to the 1970 season. The Broncos have claimed nine AFC Western Division titles, made seven appearances in the AFC Championship Game and taken six trips to the Super Bowl. Their most recent Super Bowl appearances after the 1997 and 1998 seasons resulted in back-to-back World Championships, making them one of just six NFL franchises to accomplish that feat. The team has compiled the best home record in football from 1974-2000 and won a professional-football high 71 games in the past six seasons (1995-2000).

989 Sports is the sports software brand of Sony Computer Entertainment America Inc. Known for its top-selling sports franchise titles such as NFL GameDay™, MLB™, NBA ShootOut, NHL FaceOff™, NCAA® Final Four® and NCAA® GameBreaker™, 989 Sports is committed to developing authentic and innovative sports games to appeal to both the professional athlete and hard-core sports videogame fan.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® game console and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation game console and develops, publishes, markets and distributes software for the PlayStation game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.


NewsCom: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a

AP Archive: http://photoarchive.ap.org/

PRN Photo Desk, 888-776-6555 or +1-212-782-2840

SOURCE: Sony Computer Entertainment America Inc.

Contact: Jamie Tica, +1-858-824-5854, or
jamie_tica@playstation.sony.com, for Sony Computer Entertainment America Inc;
or Rick Heineman, +1-310-274-7800, or rheineman@bncpr.com; or Tara Bays,
+1-720-258-3103, or bayst@broncos.nfl.com, for the Denver Broncos

Website: http://www.989sports.com/

Website: http://www.playstation.com/