Sony Computer Entertainment America Inc.'s 989 Sports™ and PlayStation®2 Ink Title Sponsorship Deal for the Inaugural 2001 Seattle Bowl at Safeco Field

Sony Computer Entertainment America Inc.'s 989 Sports™ brand today announced plans to become the title sponsor of the inaugural "2001 Seattle Bowl presented by 989 Sports" at Safeco Field in Seattle, Washington on December 27, 2001 which will air live on ESPN at 4 p.m. EST.

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The match-up will feature PAC-10 second place finisher (tie) and the 9th ranked (BCS) Stanford Cardinal (9-2) vs. ACC powerhouse Georgia Tech Yellow Jackets (7-4). The "2001 Seattle Bowl presented by 989 Sports" will mark Georgia Tech's fifth straight bowl appearance and only the second time in history that the two schools have met on the football field. In the first meeting, the Yellow Jackets beat Stanford 18-17 at the 1991 Aloha Bowl.

In addition to having the bowl game branded 989 Sports, the sponsorship package includes: 10 units of program advertising to run during the game broadcast, on-site exposure via signage, two radio spots on CBS Sports/Westwood One and Armed Forces Radio, Web site exposure through 2001seattlebowl.com and ESPN.com, and more.

"We are extremely pleased to be the title sponsor at the inaugural "2001 Seattle Bowl presented by 989 Sports" at Safeco Field," said Ami Blaire, director, product marketing, Sony Computer Entertainment America Inc. "As the gaming category leader, we continue to look for new and unique ways to reach our ever-evolving PlayStation 2 audience. The sponsorship gives us the opportunity to provide our 989 Sports brand additional national exposure via this high-profile vehicle in the collegiate sports arena."

About 989 Sports

989 Sports™ is the sports software brand of Sony Computer Entertainment America Inc. Known for its top-selling sports franchise titles such as NFL GameDay™, MLB™, NBA ShootOut, NHL FaceOff™, NCAA® Final Four®, Formula 1 Racing™ and NCAA® GameBreaker™, 989 Sports is committed to developing authentic and innovative sports games to appeal to both the professional athlete and hard-core sports videogame fan.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

  Visit us on the Web at http://www.989sports.com .

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SOURCE: Sony Computer Entertainment America Inc.

Contact: Molly Smith of Sony Computer Entertainment America Inc.,
+1-650-619-1341, or molly_smith@playstation.sony.com; or Scott D. Floyd for
Sony Computer Entertainment America Inc., +1-310-722-6162, or
sfloyd@bncpr.com

Website: http://www.2001seattlebowl.com/
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