Screenblast Executives Available for Comment 2002 International CES / Las Vegas January 8 - 11, 2002

  WHAT:         The 2002 CES will bring more than 2,000 exhibitors and
                110,000 attendees together to showcase the latest
                innovations in digital video, high-end or "extreme" audio,
                wireless communications, accessories, CE fashion, consumer
                technology networking, broadband, mobile electronics,
                content media, new business technology, delivery systems and
                the Internet.

                From the broadband creators at Sony Pictures Digital
                Entertainment, Screenblast ( www.screenblast.com ) is the
                first broadband entertainment service to unlock the USER
                CREATIVITY embedded and empowered in the latest and greatest
                consumer electronics devices.

  STORY OP:     This holiday season tens of thousands of digital camcorders,
                cameras and other digital devices were unwrapped.  With new
                professional level abilities now enabled, amateurs can
                become budding digital filmmakers and musicians with a new
                ability for creative, artistic expression.

                Screenblast offers an online "users manual" on how be
                creative with these devices, how to connect with others and
                how to showcase those creations for others to see.  It's
                like getting an all-access-granted pass to your very own
                MOVIE & MUSIC STUDIO.  Screenblast opens the studio doors
                for the first time and moves the user into the oft-coveted
                DIRECTOR'S CHAIR.

                Senior executives from Screenblast/Sony Pictures Digital
                Entertainment (SPDE) are available for demos/interviews.  As
                a leading content and device company, Screenblast executives
                offer important perspectives on the business of online
                consumer entertainment, the future of broadband and the
                trend toward connected creativity.  Comment is relevant for
                any business story/round-up planned around CES.

  Bckgrnd:      Built on the online entertainment innovations Sony Pictures
                Digital Entertainment has become known for, Screenblast uses
                a broadband-based creativity platform to deliver one of the
                first unique interactive entertainment environments for
                users to create and immerse themselves.

                At Screenblast, users can upload their creations, access
                studio-quality video scenes (e.g., aerial shots, action
                scenes, genre-specific effects), add audio assets (e.g.,
                music loops, sound effects), store creations in their
                private FREE online storage and share their work with the
                world via their own Showcase Page.

                Not only do users get step-by-step tutorials -- but
                professional tips and tricks of the trade.  The service and
                basic tools are FREE -- users also can purchase the Deluxe
                version online at the extended special holiday price of $119
                (regularly priced at $149).  Just logon to:
                www.Screenblast.com (narrowband users welcome).

  ACCOLADES:
                --  Recognized by both Entertainment Weekly and Yahoo!
                    Internet Life as one of 2001's Best Sites
                --  Dec 2001 WIRED review says, "Sony's Portal Play is Worth
                    The Wait."

For further information, please contact Liana Miller of eLuminate, +1-949-595-4320, Liana.miller@home.com

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PRNewswire -- Jan. 7

SOURCE: Screenblast

Website: http://www.spe.sony.com/
http://www.screenblast.com/