989 Sports® Joins the Big League Challenge in Hosting Professional Baseball's Best Long-Ball Hitters

989 Sports Signs With Major League Baseball Player's Association to Sponsor A Head-to-Head Homerun Hitting Contest Featuring Professional Baseball's Biggest Names


Sony Computer Entertainment America Inc. announced today that 989 Sports®, its sports brand, signed on as an associate sponsor of The Big League Challenge, a made-for-TV homerun hitting contest to be held at Cashman Field in Las Vegas, NV., on Saturday, February 9, and aired on ESPN and ESPN2 later this year. Marquee professional baseball players confirmed to swing for the fences in this year's event include Barry Bonds, Luis Gonzalez, Shawn Green, Todd Helton, Jim Thome, Rafael Palmeiro, Richie Sexson and Troy Glaus.

(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a )

"989 Sports is proud to be a sponsor of The Big League Challenge and to have the opportunity to be associated with some of Major League Baseball's most recognizable players," said Ami Blaire, director, product marketing, Sony Computer Entertainment America. "As a company we are committed to creating sports games that deliver authenticity, and the competition that sports gamers live for. The Big League Challenge is just another way of incorporating that level of realism and excitement into our newest baseball franchise, MLB 2003."

About 989 Sports

989 Sports is the sports software brand of Sony Computer Entertainment America Inc. Known for its top-selling sports franchise titles such as NFL GameDay™, MLB™, NBA ShootOut, NHL FaceOff™, NCAA® Final Four® and NCAA® GameBreaker™, 989 Sports is committed to developing authentic and innovative sports games to appeal to both the professional athlete and hard-core sports videogame fan.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PSone game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.


NewsCom: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a

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SOURCE: Sony Computer Entertainment America Inc.

Contact: Ron Eagle of Sony Computer Entertainment America,
+1-858-824-5585, or ron_eagle@playstation.sony.com; or Rick Heineman,
+1-310-274-7800, or rheineman@bncpr.com, for Sony Computer Entertainment

Website: http://www.989sports.com/

Website: http://www.playstation.com/