Screenblast Debuts the First in a Series of Hands-On Creation Tutorials At PMA Conference

'How To Animate The Sweet J Way' Tutorial Unlocks Fun and Creativity With Sony Digital Imaging Devices

ORLANDO, Fla., PMA Conference

Screenblast ( ), a creativity platform developed by Sony Pictures Digital Entertainment to enable users to create, share and enhance their media, today unveiled the first in a series of hands-on, step-by-step creation tutorials. Today's debut, entitled "How To Animate The Sweet J Way," specifically shows consumers how to create stop-motion animation with Sony Electronics Digital Imaging Products on view at the PMA 2002 Show, Feb. 24-27, in Orlando.

"With 'How To Animate The Sweet J Way,' Screenblast shows users a new way to have more fun with their digital cameras and camcorders," said Andrew Schneider, Senior Vice President and General Manager of Screenblast. "We're encouraging people to go beyond just point and shoot to unlock the potential of their imaginations and digital devices."

"How To Animate The Sweet J Way"

Screenblast's first creation tutorial mirrors the style of its popular stop-motion animation feature "Sweet J Presents" to show consumers step-by-step how to make their own stop-motion animation using their digital cameras and camcorders. A 12-episode series produced by Sony Pictures Digital Entertainment, "Sweet J Presents" debuted in September 2001 and is a humorous, pop-culture parody -- complete with celebrity action figures as the main characters.

The tutorial itself is organized into three easy steps: Setting The Stage, Animating The Puppet, and Putting It Together. It teaches people how simple it is to create their own stop-motion animation with the Screenblast Creation Suite, multimedia editing tools, and their digital imaging device. This includes how best to light and capture shots, import images, and publish creations online to share with others.

In addition to using the Cyber-shot DSC-S85 highlighted in the tutorial, consumers also will be able to put Sony Electronics newly unveiled line of Cyber-shot (DSC-P31, DSC-P51, and DSC-P71) and CD Mavica (MVC-CD250 and MVC-CD400) digital still cameras to work on their creations. The new cameras will be available on retailers' shelves beginning in April and May 2002.

Users can find the step-by-step tutorial by logging onto . The tutorial, along with the Screenblast Creation Suite and 50Mb of private online storage, are available for free for registered Screenblast users. Additional tutorials and instructional "how-tos" will rollout regularly.

About Screenblast

Built on the online entertainment innovations Sony Pictures Digital Entertainment has become known for, Screenblast is a Digital Network Accessory -- or the DNA that unlocks the "creativity" inherent in today's digital devices (e.g., camcorders, digital cameras, handhelds, PCs, etc.) -- enabling users to create and share digital music, video and still images.


SOURCE: Screenblast

Contact: Don Levy of Sony Pictures Digital Entertainment,
+1-310-482-4808,; or Liana Miller of eLuminate,
+1-949-595-4320,, for Sony Pictures Digital