Industry Leaders Take on Hot Topic at Upcoming Streaming Media West

'Inventing Desire - Content's Role in the Broadband Revolution'


           **Executives Available for Interviews and Comment**

  Panel Background:
  Bandwidth is only as valuable to the consumer as the content it carries.
  Is a diet of movie trailers, music and the Victoria's Secret Fashion Show
  robust enough to keep current users at the table and entice new
  subscribers, or has broadband's past offerings merely trivialized its
  much-vaunted potential? How can content providers expand and deepen the
  desire for increased bandwidth?  The panel also will explore: what
  business models work for content providers, what kind of content will
  consumers pay for, and how content producers can expose and convert non-
  broadband users.

  Patrick Kennedy, Senior Vice President, Sony Pictures Digital
  Entertainment, will lead the discussion on what will compel greater
  broadband adoption in the coming years.  A diverse group offering
  different industry perspectives and insights will participate, including:

  -- David Lynch, Creator,
  -- Eric Bassett, Managing Consultant,
     Award-winning Director David Lynch and Managing Consultant Eric Basset
     (founded Bassett and Associates in 1991) recently debuted
     DAVIDLYNCH.COM - pursuing a dream of delivering original motion picture
     content exclusively via the Internet.

  -- Jon Healey, Staff Writer, Los Angeles Times
     Jon Healey, a 22-year veteran of daily newspapers and news magazines,
     is a staff writer at the Los Angeles Times, covering the convergence of
     entertainment and technology in the digital living room.

  -- Michael Skoletsky, Director Media & Entertainment Practice, Viant
     Michael Skoletsky, Viant's Practice Director, Media & Entertainment, is
     responsible for furthering Viant's capabilities within the M&E
     industry.  He specializes in leveraging brand and content asset value
     within the digital environment, gaining insight on the consumer's needs
     and mind-set, and developing digital business models and interactive
     marketing strategies.

  -- S. Scott Spector, Executive Director, Media & Entertainment Practice,
     Scott Spector, Director of Business Development for
     PricewaterhouseCoopers' Entertainment and Media Practice, has a broad
     range of senior level experience in entertainment technology, digital
     media, corporate finance, business development and corporate
     development gained from 22 years of experience working for global

     When:    Inventing Desire:  Content's Role In The Broadband Revolution
              Wednesday, April 24
              11:00 a.m. - 11:50 a.m.
              Room:  150B

     Where:   Streaming Media West
              Los Angeles Convention Center
              1201 South Figueroa Street
              Los Angeles, CA  90015

     Interview Opportunity:
              Interviews are available pre- and post-show via phone and in-
              person by request only.

     Contact:  Kristen Tarnol, SPDE, 310.840.8234; on-site contact
               information 310.994.9333; or Liana Miller, eLuminate,
               949.595.4320; on-site contact information 714.423.4394.


PRNewswire -- April 17

SOURCE: Sony Pictures Digital Entertainment