PlayStation®2 Brings Rock 'N' Roll Entertainment Across the Country This Summer as Title Sponsor of Ozzfest 2002
Concertgoers Will Have the Opportunity to Play the Newest Software Title Releases for PlayStation 2 as Concert Festival Hits 28 Cities Across the U.S.
FOSTER CITY, Calif.
Sony Computer Entertainment America Inc. announced today that its PlayStation®2 brand is the title sponsor for Ozzfest 2002. As the title sponsor for one of the most popular summer concert festivals in the United States, the company will offer consumers the opportunity to play the hottest new PlayStation 2 software titles on the PlayStation 2 Touring Attraction at the ultimate destination for heavy metal and rock fans.
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The Ozzfest 2002 tour, produced and promoted by Clear Channel Entertainment, kicks-off on July 6 in Bristow, Virginia and travels to 28 U.S. markets featuring a line-up of heavy metal's top artists, including Ozzy Osbourne, System of A Down, Rob Zombie, POD, Drowning Pool, Adema, Zakk Wylde's Black Label Society, The Apex Theory, Mushroomhead, Soil and more.
During the tour, PlayStation 2 will sponsor local radio promotions such as ticket and game giveaways to coincide with the concerts for all of the venues. In addition, PlayStation 2 will also offer a free trip for two to the final show of the tour in Dallas, Texas on September 8. This free-trip giveaway will include a two night hotel stay, a PlayStation 2 autographed by Ozzy Osbourne, PlayStation 2 games, reserved tickets to Ozzfest, the opportunity to meet a participating Ozzfest band and member of the Osbourne family. To enter for the free trip giveaway, fans must visit http://www.scea.com/ beginning June 2002.
The PlayStation 2 Touring Attraction, a 68-foot custom-designed vehicle, will be on location allowing concert-goers to play newly released games while listening to popular hard-rock live performances including Ozzy Osbourne, System of a Down, P.O.D., Rob Zombie, Drowning Pool, Adema and more. For smaller venues that cannot accommodate the PlayStation 2 Touring Attraction, a large tent decked out with PlayStation 2 systems will be available, allowing fans to experience the hottest summer games.
"We are thrilled to be the title sponsor for the Ozzfest tour this summer," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America Inc. "We know that the Ozzfest audience includes many videogame fans and showcasing the latest titles available for PlayStation 2 throughout the tour allows us to expose the games to both fans of the platform and to new consumers."
"It's great that PlayStation has returned for another year as an Ozzfest sponsor -- increasing its visibility from last year's main stage sponsor to this year's presenting sponsor," said Joseph Bongiovi, Vice President, Tour Sponsorship, Clear Channel Entertainment. "As the presenting sponsor, PlayStation 2 will be able to leverage its increased visibility to directly connect with its customers through aggressive on site and retail promotional activities that Clear Channel Entertainment will be executing with PlayStation 2. Consumers will be given the opportunity to win amazing prizes including VIP access to Ozzfest. PlayStation 2 is also positioned to contribute to the excitement and energy of the festival-like atmosphere of the Ozzfest tour by having its PlayStation 2 Touring Attraction at various venues."
With the recent success of the newest MTV reality show, The Osbournes and recent Ozzy craze, Ozzfest 2002 is set to be one of the most popular music festivals of the summer. For more information on performers and dates for Ozzfest, fans can visit http://www.ozzfest.com/.
PlayStation 2 Presents Ozzfest 2002 Routing Schedule*: Date Where Venue July 6 Bristow, Virginia Nissan Pavilion July 7 Pittsburgh, Pennsylvania Post-Gazette Pavilion July 10 Scranton, PA Montage Mountain July 12 Camden, New Jersey Tweeter Center July 13 Hartford, Connecticut Ctnow.com Amphitheater July 16,17 Boston, Massachusetts Tweeter Center July 19, 20 Holmdel, New Jersey PNC Center July 24 Raleigh, North Carolina Alltel Pavilion July 25 West Palm Beach, Florida Mars Music Amphitheater July 28 Atlanta, Georgia Hi-Fi Buys Amphitheater August 3 Columbus, Ohio Polaris Amphitheater August 4 Cleveland, Ohio Blossom Music Center August 7, 8 Clarkston, Michigan DTE Energy Center August 10 Chicago, Illinois Tweeter Center August 11 East Troy, Wisconsin Alpine Valley August 13 Indianapolis, Indiana Verizon Amphitheater August 15 Cincinnati, Ohio Riverbend Amphitheater August 17 Somerset, Wisconsin Float-Rite Park August 19 St. Louis, Missouri UMB Bank Pavilion August 20 Kansas City, Missouri Sandstone Amphitheater August 22 Denver, Colorado Pepsi/City Lights August 24 Sacramento, California Autowest Amphitheater August 25 Mountain View, California Shoreline Amphitheater August 27 George, Washington The Gorge August 31 Devore, California Glen Helen Blockbuster Pavilion September 5 Phoenix, Arizona Cricket Pavilion September 7 San Antonio, Texas Verizon Wireless Amphitheater September 8 Dallas, Texas Smirnoff Amphitheater * All dates subject to change About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.
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SOURCE: Sony Computer Entertainment America Inc.
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Web site: http://www.ozzfest.com/
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