989 Sports® and MLB™ 2003 Head To Milwaukee To Join the Greatest Baseball Players in the World at the 2002 MLB™ All-Star Game®

989 Sports a Major Player at the Annual Game with Promotions and Festivities Centered Around Both Fans and Players


Sony Computer Entertainment America Inc. and 989 Sports® announced today its marketing programs for the 2002 Major League Baseball® All-Star Game to be held July 9 at Miller Park in Milwaukee. MLB™ 2003, the only baseball game available this season for the PlayStation® and PS one™ game consoles, will be highlighted at several events throughout the week including the John Hancock All-Star FanFest and the MLB All-Star Game.

(Photo: http://www.newscom.com/cgi-bin/prnh/20000121/SONYPLAY )

The John Hancock All-Star FanFest, a 300,000-square-foot interactive baseball experience, will be held July 5-9 at the Midwest Express Center in Milwaukee. The 989 Sports truck, a 30-foot state-of-the-art mobile vehicle featuring a big screen TV, a thunderous sound system, and a realistic "locker room" setting will be on hand to provide the more than 100,000 fans expected to attend, the ultimate in sports gaming experience. With 11 gaming stations featuring MLB 2003, fans will be treated to daily competitions between other gamers as well as giveaways from the 989 Sports truck staff. 989 Sports will also participate in the MasterCard® FanFest giveaway where attendees will have the opportunity to win such items as PS one game consoles and copies of MLB 2003.

Capping off the events of the week is the MLB All-Star Game on July 9 where fans will have the opportunity to watch the best baseball players in the world on the field and then, go home and play with those same players on their PlayStation. 989 Sports will team up with one of its retailers, Best Buy Co., Inc., to hand out playable demos of MLB 2003, along with a $5 coupon good towards purchase of the game, which will be included in every seat cushion given to all fans attending the game.

"The MLB All-Star game is the summer highlight for all baseball fans, and we are proud to be a part of what looks to be the most successful All-Star week ever," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America Inc. "We are excited that baseball fans of all ages will have the opportunity to play MLB 2003, the most realistic and complete baseball game ever available on PlayStation."

About MLB 2003

Now in its seventh season, the latest installment of the most popular baseball franchise on PlayStation is poised to be this year's selection for MVP as it features amazing details and graphics, stadiums, rosters, stats and unmatched gameplay. Coupling professionally consulted Artificial Intelligence (AI) from dozens of pro players, including cover athlete and single-season Home Run king, Barry Bonds, with Player, Manager and General Manager (GM) modes of gameplay, MLB 2003 is the only choice for hard-core baseball fans and casual gamers alike. Just like the All-Stars in Milwaukee, gamers can take their shot at putting their names in the record books by winning official MLB trophies including the Gold Glove, Cy Young, MVP and ultimate prize of the World Series® championship.

The independent Entertainment Software Rating Board (ESRB) rates MLB 2003 "E" for "Everyone." For more information about the ESRB visit http://www.esrb.org/.

About 989 Sports

989 Sports® is the sports software brand of Sony Computer Entertainment America Inc. Known for its top-selling sports franchise titles such as NFL GameDay™, MLB™, NBA ShootOut, NHL FaceOff™, NCAA® Final Four® and NCAA® GameBreaker™, 989 Sports is committed to developing authentic and innovative sports games to appeal to both the professional athlete and hard-core sports videogame fan.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.989sports.com/

NOTE: Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. Visit the official website at MLB.com

©MLBPA-Official Licensee, Major League Baseball Players Association. Visit the Players Choice on the web at http://www.bigleaguers.com/.


Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000121/SONYPLAY

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SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Ron Eagle, +1-858-824-5585, or ron_eagle@playstation.sony.com,
or Ben Schechter, +1-858-824-5689, or ben_schechter@playstation.sony.com, both
of Sony Computer Entertainment America Inc., or Rick Heineman,
+1-310-274-7800, or rheineman@bncpr.com, for Sony Computer Entertainment
America Inc.

Web site: http://www.bigleaguers.com/

Web site: http://www.989sports.com/

Web site: http://www.playstation.com/