XXX Is the Sign of the Times for Planes Flying Into Los Angeles
PRNewswire
CULVER CITY
07/12/2002
XXX is the sign of the times for planes flying into Los Angeles. As jets make their final approach into Los Angeles International Airport, they fly directly over a high profile rooftop featuring a 50,000 square foot logo for the upcoming action adventure film from Revolution Studios and Columbia Pictures, XXX.
(Photo: http://www.newscom.com/cgi-bin/prnh/20020712/LAF039 )
This is the first time the landmark Hollywood Park rooftop has been used to promote a major motion picture. Millions of passengers arriving into Los Angeles will fly over the icon, which is also appearing nationwide on billboards, bus sides, trailers, posters and other marketing materials.
The red and black design is 100' high X 500' wide and boldly includes the film's August 9th release date. It took painters more than two weeks and 900 gallons of paint to complete the project.
The XXX rooftop will be seen by inbound travelers for at least two months from July 1 through Labor Day weekend in September.
On April 1, 1992, the rooftop gained notoriety when it was used as an April Fools prank. As passengers prepared to land in Los Angeles, they were startled to fly over the sign which read "Welcome to Chicago."
In the film XXX, Vin Diesel reunites with the director (Rob Cohen) and the producer (Neal H. Moritz) of the blockbuster The Fast and the Furious for this summer's high-octane, action-packed espionage thrill ride from Revolution Studios.
Diesel stars as Xander "XXX" Cage, the notorious underground thrill seeker who until now has been deemed untouchable by the law. NSA Agent Gibbons (Samuel L. Jackson) forces XXX to cooperate with the government to infiltrate an underground Russian crime ring and avoid going to prison.
Betting XXX can succeed where other conventional spies have failed, Gibbons sends XXX to enter this world of crime undetected, using his natural athletic prowess and a whole lot of attitude. Enlisted for a dangerous covert mission, he must combat a clever, organized, and ruthless enemy far beyond the scope of his experience. The fate of the world lies in the hands of a new breed of secret agent.
XXX will be released nationwide on August 9, 2002.
For further information, please contact Print, Mia Rehm, +1-310-244-8310, or Broadcast, Michelle Rasic, +1-310-244-8308, or Radio, Claire Heath, +1-310-244-4678, all of Columbia Pictures.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20020712/LAF039AP PhotoExpress Network: PRN4
PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840
SOURCE: Columbia Pictures
CONTACT: Print, Mia Rehm, +1-310-244-8310, or Broadcast, Michelle Rasic,
+1-310-244-8308, or Radio, Claire Heath, +1-310-244-4678, all of Columbia
Pictures