Sony Inspires Digital Imaging Creativity With Two New Digital Photo Printers


With today's introduction of two new easy-to-use photo printers, Sony Electronics is helping the more than 6 million Americans who purchased digital cameras last year and all those who took the digital plunge before them get the most fun from their cameras.


The two new models, DPP-EX5 and DPP-EX7 digital photo printers, like Sony's other printers, use dye sublimation technology, a process that creates durable lab-quality prints in vivid color, monochrome, sepia or paint tone.

Take your Pick of Printers: Partner with your PC, or Stand-Alone

Available now for about $200, the DPP-EX5 model defines value by offering a powerful feature set and a compact design (3.25" x 7.75" x 11") that puts the photo lab neatly next to your computer or television.

Coming in October for about $450, the DPP-EX7 has a large 3.8-inch color touch-screen liquid crystal display for viewing, editing and customizing pictures prior to printing, bypassing the need for a PC. Both printers come in pearl white, blending nicely with any home decor.

"What could be easier than putting your flash memory card into one of these printers, pressing one button and then having a beautiful 4" x 6" print in about 90 seconds?" said Jeff Clark, Sony Electronics' manager for digital photo printers. "It's fast and easy, but the even bigger benefits are the quality, durability and affordability of making your own prints."

Print What You Want, When You Want

The DPP-EX5 and DPP-EX7 printers are packed with built-in editing and creative tools, making it easy to adjust image sharpness, contrast, brightness and size. These tools also enable users to select and merge images as well as incorporate personalized messages into any print.

In addition to being PC and Mac® compatible via a USB connection and Sony supplied software drivers, the DPP-EX5 can also connect to a television for larger viewing and editing of photos in the den or living room, just like the slide shows of the past. Each printer has one dedicated slot for Memory Stick® media and the DPP-EX7 has an additional slot for Type II PC cards for other types of flash media used with a PC card adaptor, including SmartMedia™ and CompactFlash™, among others.

Photo Quality That Never Dies

Each print from DPP-EX5 and DPP-EX7 models is laminated with Super Coat 2™ laminate to seal and protect every photo, giving durability to withstand fading, spills, moisture and fingerprints.

The two new photo printers support the Exif print standard, which significantly improves the printing process through color consistency and final output quality. Both printers come bundled with a self-cleaning cartridge to help maintain and clean each printer at home.

In addition, both printers can print on the new 3.5" x 5" borderless print paper as well as the current 4" x 6" and 3.5" x 4" print sizes, offering consumers greater flexibility in their printing options.

  Additional print packs are available in the following sizes:

  --  3.5" x 5":  New size for borderless snapshots contains 30 sheets for
      about $17
  --  4" x 6":  Mailable postcard-size prints, with 25 sheets for about $17
  --  3.5" x 4":  Fun print size, offering 25 sheets for about $15
  --  4" x 6" Sticker Pack:  For postcard-size stickers, contains 25 sheets
      for about $25
  --  Nine-print Sticker Pack, for printing nine stickers at a time, offers
      25 sheets for about $20

For further information please contact John Dolak of Sony Electronics Inc., +1-858-942-2905,; or Jenna Skidmore of Burson- Marsteller, +1-858-646-3045,, for Sony Electronics Inc.


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SOURCE: Sony Electronics Inc.

CONTACT: John Dolak of Sony Electronics Inc., +1-858-942-2905,; or Jenna Skidmore of Burson-Marsteller,
+1-858-646-3045,, for Sony Electronics Inc.

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