989 Sports®, Wal-Mart and the Denver Broncos Announce the 2nd Annual PlayStation® 2 Football Frenzy Event in Colorado

PRNewswire
09/30/2002

 Denver Broncos Alumni Players and Cheerleaders on Hand as Consumers Play
  989 Sports NFL GameDay 2003 with the Opportunity to Win PlayStation 2
                     Prizes and Broncos Game Tickets

  WHO:    989 Sports®, the sports software brand of Sony Computer
          Entertainment America, is known for its top-selling sports
          franchise titles such as NFL GameDay™, MLB™, NBA ShootOut,
          NHL FaceOff™, NCAA® Final Four® and NCAA®
          GameBreaker™.  989 Sports is committed to developing authentic
          and innovative sports games to appeal to both the professional
          athlete and hard-core sports videogame fan.

          (Photo:  http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a )

  WHAT:   989 Sports and Wal-Mart team up with the Denver Broncos for the
          2nd Annual Football Frenzy promotion in Englewood and Highlands
          Ranch near Denver, Colorado.  Consumers who visit these exclusive
          Wal-Mart stores will have the opportunity to receive autographs
          from Denver Broncos alumni players, meet Denver Broncos
          Cheerleaders and compete in NFL GameDay 2003 tournaments.  Winners
          will have the chance to win two tickets to a Broncos home game.
          In addition, winners will compete in the Champion's Showdown at
          INVESCO Field at Mile High in November. The grand prize winner of
          the tournament will be awarded a PlayStation 2 computer
          entertainment system, a copy of NFL GameDay 2003 and tickets to a
          Broncos home game.

          This event is FREE and OPEN TO THE PUBLIC.

  WHEN:   WAL-MART EVENT TIMELINES:
          Friday, October 4   2 p.m. - 8 p.m.
          Friday, October 11  2 p.m. - 8 p.m.

          2ND ANNUAL PLAYSTATION 2 FOOTBALL FRENZY EVENT:
          Saturday, October 5   10 a.m. - 8 p.m.
          Saturday, October 12  10 a.m. - 8 p.m.

  WHERE:  October 4-5                October 11-12
          Wal-Mart                   Wal-Mart
          601 Englewood Pkwy         6675 Business Center Drive
          Englewood, CO 80110        Highlands Ranch, CO 80130
          303-789-7201               303-683-3641


CONTACT: Carrie E. Altuvilla of Sony Computer Entertainment America Inc., +1-858-824-5684, or carrie_altuvilla@playstation.sony.com.

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PRNewswire - Sept. 30

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a

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SOURCE: Sony Computer Entertainment America Inc.

Web site: http://www.playstation.com/