PlayStation®2 and House of Blues® Launch National Club Tour Featuring Today's Hottest DJs Including Bad Boy Bill, Tall Paul, Christopher Lawrence And DJ Dan
Dual Play Tour Mixes Cool Musical DJ Stylings and the PlayStation 2 Experience to Bring the Techno Dance Scene to 24 Cities Across the Nation
FOSTER CITY, Calif. and HOLLYWOOD, Calif.
PlayStation®2 and House of Blues® bring the exploding DJ dance scene to 24 cities across America with the cutting-edge "Dual Play" club tour. The tour marks the first-of-its kind event created solely by PlayStation 2 in an effort to further immerse the PlayStation brand in the everyday lifestyle of the gaming community. The "Dual Play" tour consists of two bi-coastal legs, each co-headlined by a pair of America's most in-demand DJs including Chicago's Bad Boy Bill (Mix Connection), the UK's Tall Paul (Duty Free Recordings), Christopher Lawrence (Hook Recordings/Moonshine) and DJ Dan (Kinetic Records). Produced and promoted by House of Blues, "Dual Play" kicked off in Chicago at House of Blues on October 2, 2002 and runs through November 18. Tickets are available at http://www.hob.com/playstation2.
Sony Computer Entertainment America's "Dual Play" tour expands the company's presence into the electronic music genre, and builds on successful sponsorships of events such as Ozzfest 2002, Area2 music festival and Tony Hawk's Boom Boom HuckJam arena tour. While keeping the focus on the exceptional DJ talent throughout the "Dual Play" tour, audiences will also be a part of the exciting and vivid PlayStation 2 entertainment experience.
A video will be projected on the walls at dance venues mixing in scenes of members of the dance audiences along with footage from a variety of newly released and soon-to-be released videogame titles such as SOCOM: U.S. Navy Seals, The Mark of Kri™, Primal™, Sly Cooper and the Thievius Raccoonus™, War of the Monsters™, and more.
"There is an obvious synergy between the lifestyles of PlayStation 2 gamers and fans of the musical stylings of today's best DJs. We cater to this connection in our games by incorporating the hottest music to enhance the overall entertainment experience on the PlayStation 2," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America. "Through the 'Dual Play' club tour, we are making this synergy between the two lifestyles a reality in a completely seamless, immersing and exciting way that represents the PlayStation 2 experience while maintaining the integrity of the DJ dance scene."
In addition to bringing cutting-edge DJs to local venues across America, PlayStation 2 is also providing a unique sweepstakes for fans that visit the PlayStation.com site. Beginning in October, just visit http://www.us.playstation.com/dualplay to register for a chance to win a trip for two to experience the "Dual Play" tour featuring DJ Dan and Christopher Lawrence on November 11, at the House of Blues in New Orleans. The winner and one guest will enjoy VIP treatment including air fare for two, a two-night hotel stay, spending money, a private limousine to the event, plus a special meet-and-greet where the lucky winner could meet the DJ's and receive an autographed PlayStation 2.
Dual Play Club Tour Schedule*: DJs Bad Boy Bill and Tall Paul DJ Dan and Christopher Lawrence OCTOBER 2 OCTOBER 17 CHICAGO: HOUSE OF BLUES TUSCON: DV8 329 N. Dearborn (312-923-2000) 5851 E. Speedway Blvd. (520-885-3030) OCTOBER 3 OCTOBER 18 NEW YORK CITY: THE ROXY PORTLAND: OHM LOUNGE 515 W 18th Street (212-645-5156) 31 NW 1st Ave. (503-224-3147) OCTOBER 4 OCTOBER 19 DETROIT: THE MAJESTIC THEATRE SEATTLE: SHOWBOX 4140 Woodward Ave. (877-41-GROOV) 1426 1st Ave. (206-628-0221) OCTOBER 5 OCTOBER 20 ST.LOUIS: VELVET ANAHEIM: HOUSE OF BLUES 1301 Washington Ave. 1530 S. Disneyland Drive (314-241-8178) (714-778-BLUE) OCTOBER 10 OCTOBER 25 SAN ANTONIO: FUEL CHARLOTTE: MYTHOS 1305 East Houston Street 300 N. College St. (704-375-8765) (210-472-FUEL) OCTOBER 11 OCTOBER 26 MIAMI: SPACE NEW YORK CITY: CENTRO-FLY 142 NE 11th Street (305-372-9378) 45 West 21st St. (212-627-7770) OCTOBER 12 OCTOBER 31 MILWAUKEE: THE RAVE SAN FRANCISCO: RUBY SKYE 2401 West Wisconsin Ave 420 Mason St. (415-241-0777) (414-342-RAVE) OCTOBER 13 NOVEMBER 2 ORLANDO: HOUSE OF BLUES BALTIMORE: TRUST 1490 E. Buena Vista Drive 200 East Redwood St. (410-659-9500) (407-934-2583) OCTOBER 14 NOVEMBER 7 NEW ORLEANS: HOUSE OF BLUES DETROIT: NECTO 225 Decatur Street (504-529-2624) 516 E. Liberty St. (734-994-5835) OCTOBER 18 NOVEMBER 8 LOS ANGELES: HOUSE OF BLUES CHICAGO: CROBAR 8430 Sunset Blvd. (323-769-4725) 1543 N.Kingsbury (312-413-7000) OCTOBER 19 NOVEMBER 9 LAS VEGAS: HOUSE OF BLUES MINNEAPOLIS: QUEST Mandalay Bay Resort 110 North 5th Street (612-338-6169) 3950 Las Vegas Blvd. (702-632-7600) *All dates subject to change NOVEMBER 11 NEW ORLEANS: HOUSE OF BLUES 225 Decatur Street (504-529-2624) NOVEMBER 12 SACRAMENTO: THE RAGE 1890 Arden Way (916-929-0232) ABOUT HOB ENTERTAINMENT, INC.
HOB Entertainment, Inc., a Los Angeles-based global entertainment company, is the definitive live music brand. Founded in 1992, this dynamic company with soul, spirit and vision is comprised of several unique businesses, including:
-- House of Blues Clubs, which operate 1,000 - 2,000 capacity venues located in Cambridge, New Orleans, Los Angeles, Chicago, Myrtle Beach, Orlando, Las Vegas and Anaheim, and includes the House Of Blues Club Network. -- House of Blues Concerts, Inc., which owns, operates or exclusively books 20 arena and amphitheatre venues throughout North America, including Los Angeles, San Diego, Denver, Dallas, Austin, Seattle (The Gorge), Atlanta, Cleveland, Toronto, Vancouver and Montreal. House of Blues - IT IS LIVE! ™ About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc. Visit us on the Web at http://www.playstation.com/Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a
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SOURCE: Sony Computer Entertainment America Inc.
CONTACT: Janette Barrios, +1-650-655-5583, or
firstname.lastname@example.org, or Jack Gannon, +1-323-769-4718, or
email@example.com, both of Sony Computer Entertainment America Inc.
Web site: http://www.hob.com/playstation2
Web site: http://www.playstation.com/