Celebrities Capture Scenes of Freedom With CD Mavica Cameras

Sony, Wired Magazine and eBay Host Auction to Benefit the Starbright Foundation


Demonstrating the ease of CD photography, celebrities from the worlds of sports, television, music and movies creatively photographed their concepts of freedom using Sony CD Mavica® (model MVC-CD400) cameras. And, starting today, the photographs, descriptions and autographed photo CDs will be auctioned on eBay.com to raise money for the Starbright Foundation.

  (Photo:  http://www.newscom.com/cgi-bin/prnh/20021024/LATH110-a
           http://www.newscom.com/cgi-bin/prnh/20021024/LATH110-c )

"This program demonstrates how several corporations and personalities can work together to create a powerful campaign that is both worthwhile and fun," said Steve Haber, senior vice president of Sony Electronics' Digital Imaging Product Division. "It began as an unassuming way to promote the ease of our CD Mavica cameras, but has evolved into a compelling testimony of freedom and compassion by some of today's most admired public figures."

"FREEDOM: A Story in Pictures" is the first-of-its-kind exhibition and auction featuring photographs taken by such personalities as Val Kilmer, Whoopi Goldberg, Alyssa Milano, Marlee Matlin, Eric McCormack, Kenny Rogers, Dennis Hopper, Carl Lewis and Lauren Hutton.

The results range from abstract to philosophical to humorous, yet all are poignant and personal works of photographic art.

Kenny Rogers' touching image of a man in front of the New York City skyline is a moving representation of the price of freedom. When asked why he chose to participate in the campaign, Rogers said, "I appreciated the opportunity to be included with other celebrities who share my passion for photography and welcomed the opportunity to be involved with the Starbright Foundation."

According to Alyssa Milano, "To be able to raise money through my passion for photography and creative vision is a blessing."

Her photographic vision of religious freedom illustrates Milano's very successful first attempt at using a digital camera.

"A picture's worth a thousand words," said Eric McCormack, who submitted a tender picture of newborn son, Finnigan. "When I look at my son, I am overwhelmed by the possibility and by the freedom he will have to become anything he wants."

The Freedom photos auction on eBay will culminate with a star-studded event on Tuesday, Nov. 12, in Los Angeles.

The Starbright Foundation brings together leaders from the fields of technology, healthcare and entertainment to create programs that positively impact the ways in which seriously ill children live with their illnesses. The sale of the photograph auction is expected to raise tens of thousand of dollars for the Foundation.

For further information please contact Cozette Phifer, +1-858-942-7851, cozette.phifer@am.sony.com, or Rosemary Flynn, +1-858-942-7763, rosemary.flynn@am.sony.com, both of Sony Electronics.

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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20021024/LATH110-a



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SOURCE: Sony Electronics

CONTACT: Cozette Phifer, +1-858-942-7851, cozette.phifer@am.sony.com, or
Rosemary Flynn, +1-858-942-7763, rosemary.flynn@am.sony.com, both of Sony

Web site: http://www.sony.com/news