T-Mobile and Sony Pictures Digital Announce Global Content Deal

T-Mobile and Sony Pictures Digital today announced an agreement for Sony Pictures Digital to deliver mobile entertainment and games services over t-zones, T-Mobile's consumer portal. The deal with T-Mobile, is Sony Pictures Digital's first global content partnership with a mobile operator and, covering Europe and the United States, is the largest mobile content deal undertaken by T-Mobile. The deal will enable users to download movie-related content including movie clips, screensavers, MMS pictures, theme tune polyphonic ring-tones, movie trailers and specially created Java games.

"The mobile phone has become the window to an enhanced lifestyle," said Nikesh Arora, member of the management board of T-Mobile International, responsible for data products and new business. "Entertainment will be one of the key drivers in taking data services to the mass market. T-Mobile has continuously believed in m-fun and the endorsement of large entertainment brands will only serve to accelerate the making of a new mobile market. With the movie industry worth in excess of $40bn dollars annually, content from movies will be a major feature in t-zones."

This deal complements a series of content partnerships announced by T-Mobile, boasting 23 entertainment brands. This combination of content offerings, confirms T-Mobile's leadership in the mobile data industry providing powerful content to some 10 million users. T-Mobile has six user-friendly channels of which three are dedicated to entertainment.

"Drawing from the rich library of Sony Pictures Entertainment enables us to create and publish innovative, personalised entertainment experiences for the mobile consumer," said Rio Caraeff, vice president of wireless services for Sony Pictures Digital. "T-Mobile has a clear vision for mobile entertainment services and we look forward to working with them on a global basis to develop and deploy dynamic offerings for their subscribers."

Targeted at the download-savvy, m-generation (18 -- 24 year olds), this Sony Pictures Digital content will provide a compelling user experience and drive the take-up of MMS handsets. Focused on delivering must-have content from new movies, mobile users will have wallpapers, screensavers and ringtones available for download from euro 1.49. In addition, Sony Pictures Digital will be delivering Java games based on movies and TV shows with over 12 games to be made available on t-games including Stuart Little 2 and XXX, as well as titles from Sony Pictures Entertainment's game show library including Wheel of Fortune and JEOPARDY! The deal provides significant potential revenue stream for T-Mobile and Sony Pictures Digital with downloadable games priced between euro 1.49 to euro 2.99.

The Sony Pictures Digital offering on t-zones will also include the ability to enter competitions for chances to win exclusive prizes including merchandise.

A library of content from classic movies and TV shows including Men in Black, Ghostbusters and Easy Rider, Dawson's Creek, Bewitched and Starsky and Hutch will also be available for download.

About T-Mobile International:

T-Mobile International, one of Deutsche Telekom AG's four strategic divisions, is one of the world's leading international mobile communications providers. Deutsche Telekom's subsidiaries and affiliated companies today serve more than 71 million mobile customers worldwide. T-Mobile is the first transatlantic mobile communications provider utilizing the digital GSM wireless technology standard. For more information about T-Mobile International, please visit www.t-mobile.net

About Sony Pictures Digital

Sony Pictures Digital, an operating unit of Sony Pictures Entertainment (SPE), oversees the activities of SPE's digital production and online assets including Sony Pictures Animation, Sony Pictures Imageworks, Sony Online Entertainment, Sony Pictures Digital Networks Division which includes SoapCity, Screenblast, the studio's online promotional arm SPiN, and the UK interactive television service GoPlayTV. Sony Pictures Digital focuses on three areas: 1) producing and developing visual effects, digital character animation and full-length CG motion pictures; 2) developing new forms of online content, games and interactive programming; and 3) leading SPE's efforts to provide online, open-access video-on-demand, interactive and wireless entertainment. For more information, please visit www.sonypictures.com

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SOURCE: Sony Pictures Digital; T-Mobile International

CONTACT: Elaine Devereux of T-Mobile International, +44 7950 396 249,
Elaine.Devereux@t-mobile.net; or Jerry Schmitz of Sony Pictures Digital,
+1-310-840-7326, Jschmitz@sonypictures.com

Web site: http://www.t-mobile.net/
http://www.sonypictures.com/