Pop Sensations Play to Perform in 76th Annual Macy's Thanksgiving Day Parade™

Swedish Quartet Tops Off Amazing Year With Appearance at Traditional American Holiday Event


The sensational Swedish pop quartet Play will be among the celebrities participating in the 76th annual Macy's Thanksgiving Day Parade™ in Manhattan on Thursday, November 28. Play will be riding on the Build-A-Bear Workshop®'s Teddy Bear Centennial™ float preceding the group's performance of "I'm Gonna Make You Love Me" at Herald Square. The 76th annual Macy's Thanksgiving Day Parade™ will be broadcast live on NBC beginning at 9am (EST) on Thanksgiving Day.

"The Parade is the opening act of the Thanksgiving holiday for millions of families," said Robin Hall, producer/director of Macy's Thanksgiving Day Parade™. "It exists to bring people together, whether they are lining up along the 2-1/2 mile Parade route with their hot chocolates in hand or gathering in front of the television in anticipation of the NBC broadcast, the Parade has been and always will be, a constant in America's homes and hearts."

Play's appearance at the Macy's Thanksgiving Day Parade ™ caps off an amazing year for the group. Five months after its release in June 2002, Play's self-titled debut mini-album was still in the Billboard 200 best-selling albums chart. Play hit #2 (with a bullet) on the Billboard Heatseekers new album chart. Among the mini-album's stand-out tracks are Play's effervescent pop youth anthem "Us Against The World," which has won Nickelodeon's online fan-based "Nick Picks" on several occasions, and "I'm Gonna Make You Love Me." Featuring Chris Trousdale of Dream Street, Play's new interpretation of the Motown classic became a hit on Radio Disney.

Play was also heard on The Master Of Disguise -- Music From The Motion Picture, an album of music from the Columbia Pictures comedy starring Dana Carvey. Performed by Play featuring Lil Fizz, "M.A.S.T.E.R. Part 2," the soundtrack's first single, received airplay on Radio Disney. A companion video to the track, lensed by Chris Stokes (B2K), features Play, Lil Fizz, Solange, Devin, and Jhene. The soundtrack also includes "M.A.S.T.E.R. Part 1," performed by The Hardhedz featuring Play.

American audiences first caught the magic of Play on the "TEENick Presents: Aaron's Party" cavalcade during the summer of 2001. The group returned to the states in March 2002 to perform on the L.E.I. Jeans/Davidoff Cool Water-sponsored Young Pop Power Tour with Solange and Devin and later that summer for the highly successful Limited Too "Passion For Fashion" Tour 2002 as well as the A-Teen/Baha Men Summer tour.

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SOURCE: Columbia Records

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