Mary Coller Promoted to Senior Vice President and General Manager of Sony Pictures Digital's SoapCity


Mary Coller has been promoted to senior vice president and general manager of SoapCity ( ), "The Soap Opera Capital of the World®." Building on her previous post as SoapCity's VP and GM, Coller will continue to oversee all aspects of SoapCity; including its day-to-day operations, business development, production and brand marketing, and will further her efforts to make daytime drama an anytime commodity through digital delivery of rich content. Coller reports to Patrick Kennedy, Sony Pictures Digital's executive vice president.

Said Kennedy, "Mary understands the audience and genre SoapCity serves, and marries it with her tremendous business sense for the entertainment and new media fields. That expertise is invaluable to her role as both liaison to the daytime television production community, and as a visionary in cultivating and furthering SoapCity's customer base on the Web and beyond."

In the four years Coller has been at the helm of SoapCity, her leadership has been instrumental in making the web's foremost distributor of content on soap operas, delivering up-to-the-minute news, exclusive coverage and official show sites to over 3.3 million unique users a month. She has played a pivotal role in syndicating versions of SoapCity's soap content to media giants such as AOL Time-Warner and Yahoo! Inc., and has taken the brand into the SoapCity Store online boutique as well as into events such as SoapCity LIVE!, a soap opera convention bringing fans and celebrities together at Harrah's Entertainment's Showboat: The Mardi Gras Casino. Under her guidance, SoapCity is gearing up to launch a subscription-based digital distribution service for daytime drama at the beginning of 2003.

Said Coller, "The continued confidence from Patrick and Sony Pictures Digital's senior management, along with the opportunity to further guide SoapCity as it converges the old and new worlds of daytime drama, is tremendously rewarding. We have created an entertainment gateway and brand at SoapCity that truly delivers a complete and convenient soap experience to today's fans, and we are looking forward to leading it into an even more dynamic future."

Before joining Sony Pictures Digital, Coller was vice president and co- founder of Beatnik Inc., an interactive audio software and music development company she started with musician Thomas Dolby. Coller was responsible for taking the company through creative concept, to raising venture capital, and onto maintaining the day-to-day operations, finance, marketing, publicity and staff. In addition, she developed, negotiated and oversaw all business relationships for Beatnik, including deals with such major technology companies as Netscape, Microsoft's WebTV, Sun Microsystems and others. Prior to Beatnik, Coller managed the careers of musicians and artists as the owner of Mary Coller Management, a personal management company she established in 1990.

About SoapCity

SoapCity, The Soap Opera Capital of the World®, located at and AOL Keyword: "SoapCity", is Sony Pictures Digital's exclusive soap opera destination and the premier soap content provider to AOL and Yahoo! TV. With over 3.3 million unique users a month, the site provides extensive coverage updated daily, for all daytime dramas. In addition, the SoapCity Network includes official websites for top soap talent, as well for the shows "The Young and the Restless," "Days of our Lives," "As the World Turns," "Guiding Light" and "The Bold and the Beautiful." SoapCity is driven by a fan-based community eager to connect with their favorite shows. With daily updates, up-to-the-minute news, fashion and style reviews, and its e-commerce destination, The SoapCity Store, SoapCity has emerged as the number one soap opera entertainment hub.

About Sony Pictures Digital

Sony Pictures Digital, an operating unit of Sony Pictures Entertainment (SPE), oversees the activities of SPE's digital production and online assets including Sony Pictures Animation, Sony Pictures Imageworks, Sony Online Entertainment, Sony Pictures Digital Networks Division which includes SoapCity, Screenblast, the studio's online promotional arm SPiN, and the UK interactive television service GoPlayTV. Sony Pictures Digital focuses on three areas: 1) producing and developing visual effects, digital character animation and full-length CG motion pictures; 2) developing new forms of online content, games and interactive programming; and 3) leading SPE's efforts to provide online, open-access video-on-demand, interactive and wireless entertainment.

SOURCE: Sony Pictures Digital

CONTACT: Jerry Schmitz of Sony Pictures Digital, +1-310-840-7326,; or Sal Cataldi of Cataldi Public Relations,
+1-212-244-9797,, for SoapCity

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