989 Sports® Scores with Title Sponsorship for NFL Quarterback Challenge
Annual Event Showcases Top NFL Quarterbacks in Head-to-Head Competition
FOSTER CITY, Calif.
Sony Computer Entertainment America Inc. and 989 Sports® announced today that it is the title sponsor of the 989 Sports NFL Quarterback Challenge, held Saturday, April 26 in Santa Monica, California. This year's event marks the 14th consecutive year of the competition, testing the NFL's premier quarterbacks in various football skills. The 989 Sports NFL Quarterback Challenge will air nationally in two, one-hour specials on CBS-TV on July 19-20.
This year's contest features top current quarterbacks such as Brad Johnson from the Super Bowl Champion Tampa Bay Buccaneers, Jeff Garcia from the San Francisco 49ers, and Tom Brady from the New England Patriots. The participants will compete head-to-head in a tough skills competition battling in four different events including Accuracy, Speed and Mobility, Distance, and "No Huddle." A new addition to this year's event is the inclusion of top NFL wide receivers including Tim Brown from the AFC Champion Oakland Raiders and Rod Smith from the Denver Broncos. The CBS-TV NFL broadcast team of Boomer Esiason, Gus Johnson, and Jill Arrington will call the action as Jeff Garcia attempts to defend his 2002 victory.
In addition to the visibility of having 989 Sports brand as part of the official event name, the sponsorship package includes eight television commercial spots during the on-air event. The 989 Sports brand will also be visible with logos integrated throughout the program in such areas as the field, leaderboard, and awards presentation. Print ads will also display the 989 Sports logo and will be located in both Sports Illustrated and USA Today.
NFL GameDay™ 2004, the popular NFL videogame franchise from 989 Sports for the PlayStation®2 computer entertainment system, will be prominently featured throughout the televised program. Combining authentic NFL action with all-new graphics and a deep Online Mode, NFL GameDay 2004 promises to be huge hit with football fans of all ages. The game is set to launch this August.
"We are thrilled to be the title sponsor for the 989 Sports NFL Quarterback Challenge," said Ami Blaire, director, product marketing, Sony Computer Entertainment America. "989 Sports continues to look for new ways to align itself with top professional athletes, and there is no better event when it comes to top NFL quarterbacks than the NFL Quarterback Challenge.
The independent Entertainment Software Rating Board (ESRB) rates NFL GameDay 2004 "RP" for "Rating Pending." For more information about the ESRB visit www.esrb.org.
About 989 Sports
989 Sports® is the sports software brand of Sony Computer Entertainment America Inc. Known for its top-selling sports franchise titles such as NFL GameDay™, MLB™, NBA ShootOut, NHL FaceOff™, NCAA® Final Four® and NCAA® GameBreaker™, 989 Sports is committed to developing authentic and innovative sports games to appeal to both the professional athlete and hard- core sports videogame fan.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.
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