Vodafone Calls Sony Pictures Mobile for New Games and Entertainment Services

Sony Pictures Mobile, a business unit of Sony Pictures Digital Networks, and Vodafone, the world's largest mobile community, today announces an agreement to bring new entertainment products and services based on Sony Pictures Entertainment properties, as well as original and third-party content, to Vodafone live! customers worldwide.

Sony Pictures Mobile products will be available to Vodafone's customers through the popular Vodafone live! consumer service. Vodafone live! enables customers to use picture messaging, download polyphonic ringtones and colour games, and browse branded infotainment from integrated camera phones, through an easy to use icon-driven menu.

"As a company, we are committed to providing dynamic and personalized mobile entertainment experiences to consumers anytime, anywhere," said Patrick Kennedy, executive vice president Sony Pictures Digital Networks. "Our agreement with Vodafone is one of the largest wireless programmes from Sony Pictures Mobile to date, enabling Vodafone to offer our content in at least 13 countries."

Guy Laurence, CEO at Vodafone Global Content Services, said: "The agreement with Sony Pictures Mobile demonstrates Vodafone's ability to bring the best available mobile entertainment content to its customers, ensuring that Vodafone live! is the home of mobile entertainment. Sony Pictures Mobile is a key partner for our gaming and entertainment portfolio and this is the start of an exciting, long-term relationship."

Initially available on Vodafone live! are games based on the following Sony Pictures Entertainment Properties:

   -- Charlie's Angels®: Full Throttle
   -- JEOPARDY!®
   -- Q*bert
   -- Stuart Little 2: Air Adventure
   -- Wheel of Fortune
   -- XXX: Triple Threat
   -- S.W.A.T.
   -- PYRAMID
   -- Joker's Wild

The initial offerings are just the first of what is planned to be a constant stream of entertainment services that will be made available to Vodafone's customers, including audio and video clips, interactive applications and games.

"We are looking forward to developing content based on current and upcoming films and television programs, as well as original entertainment and games," said Ron Geller, senior vice president International Networks, Sony Pictures Digital Networks. "Vodafone is a dynamic organisation and we are thrilled to be working with them to bring consumers exciting and entertaining content."

About Sony Pictures Digital Networks

Sony Pictures Digital Networks is an operating unit of Sony Pictures Digital. The division leads the company's efforts to develop and provide new forms of online content, games, interactive programming, open-access video-on-demand, wireless and mobile entertainment to consumers worldwide. Through SoapCity, Screenblast, Sony Pictures Mobile, SPiN, the Advanced Platforms Group and GoPlayTV, Sony Pictures Digital Networks is committed to making information and entertainment available anywhere, anytime on any enabled device. Sony Pictures Digital is a division of Sony Pictures Entertainment. For more information please visit www.sonypictures.com .

About Vodafone

Vodafone provides a full range of mobile telecommunications services, including voice and data communications. Vodafone has equity interests in 28 countries and Partner Networks in a further 9 countries, serving almost 120 million proportionate customers.

Vodafone is a truly global organisation, recognised worldwide for its quality of service and product innovation. Vodafone's latest global service offering, Vodafone live! opens up a world of mobile colour communication, bringing news, information, e-mail, chat, location-based services, games and shopping to customers' mobile devices. Vodafone live! is available in 13 countries globally and, as at the end of the first quarter this year, had connected more than 2 million customers worldwide.

SOURCE: Sony Pictures Digital Networks

CONTACT: Jerry Schmitz of Sony Pictures Digital Networks,
+1-310-840-7326, Jschmitz@sonypicutres.com; or Tim Brown, Group Corporate
Affairs Director, or Melissa Stimpson, Director of Investor Relations, or
Darren Jones, Senior Investor Relations Manager, or Bobby Leach, Head of Group
Media Relations, or Ben Padovan, Deputy Head of Group Media Relations, or Jon
Earl, Senior Group Communications Manager, or Janine Young, Group
Communications Manager, or Emma Conlon, Group Communications Manager, all of
Vodafone, +44 (0) 1635 673310; or Lulu Bridges or John West, both of Tavistock
Communications, +44 (0) 20 7600 2288, for Vodafone

Web site: http://www.sonypictures.com/